Top Gear magazine has partnered with the world’s leading augmented reality platform, Aurasma, to create the world’s first fully augmented print magazine.
Readers who download the free Aurasma app can see content from Top Gear magazine’s December awards issue come to life by pointing their smartphones and tablets at the pages, revealing highlights from the TV show.
Aurasma is a visual browser that allows users to view augmented content that blends seamlessly into the real world. As a result of Aurasma’s partnership with Top Gear magazine, readers can view high-octane videos of the show’s presenters Jeremy Clarkson, Richard Hammond and James May, simply by pointing the camera on their iPhone4, 4S, iPad 2 or Android device at editorial images throughout the magazine.
It is the first time that Aurasma has worked in partnership with a magazine to augment its editorial content and this innovation highlights Top Gear magazine’s dedication to creating cutting-edge content and finding new and exciting ways to engage with its readers.
In addition to test-drive footage – provided by Top Gear – of four supercars within the pages of December’s magazine, the front cover of this ‘Awards’ issue also receives the augmented reality treatment, bringing to life Top Gear’s award-winning cars of 2011. .
The special December Awards issue of Top Gear magazine is the first in what is expected to be a long-line of Aurasma-enabled issues.
Simon Carrington, Publisher of Top Gear Magazine, said:
“We’ve always wanted a way to unite our magazine with TV content and Aurasma has enabled us to do just that. We have incredible digital assets from the Top Gear programme, and now we can deliver that to readers of the magazine. It’s been a fantastic project to work on.”
Martina King, Managing Director of Aurasma, said:
“Everyone knows the challenge print publications face in the digital age – but Aurasma lets editors deliver a digital experience to their readers and drive traffic to their websites. We’re especially delighted that Top Gear magazine was the first magazine to “Aurasma” its editorial as the content is the perfect fit for our technology – what could be better than static photos of supercars that suddenly rev into high-octane race track video.”
The December issue of Top Gear magazine is now on sale at all good retailers, priced at £3.95.
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For further information please contact
Sarah Williams-Robbins, Immediate Media Co, 0208 433 3256,
Or Aurasma press office at Mischief on 0203 128 6600 or Aurasma@mischiefpr.com
Notes for Editors
BBC Top Gear Magazine (UK) has a circulation of 190,535 (ABC Jan-Jun 11), up 0.5% year on year. It is the UK’s leading motoring title, selling well over one in every three copies sold in the total core motoring market. It is contract-published by Immediate Media Co on behalf of BBC Worldwide.
Aurasma is the world’s first visual browser – a new platform technology that merges the physical world with the virtual. Available as a free app for iPhone4, 4S, iPad2 and high-powered Android devices or as a free kernel for developers, Aurasma uses advanced image and pattern recognition to recognise and understand real-world images and objects in much in way the human brain does. It then seamlessly blends the real-world with rich interactive content such as videos and animations called “Auras”. Auras can be created for printed images, product packaging, clothing, physical places and users can even use the app to create and share their own.
Since its launch in June 2011, Aurasma has had more than two million downloads. Over 800 partners in markets including retail, sport, automotive, consumer electronics, entertainment, advertising and publishing are using the free technology in their campaigns or embedding the technology in their own applications. Aurasma was developed by and is part of software company Autonomy – an HP Company.
The image accompanying this press release is Aurasma-enabled. If reproduced in print newspapers or magazines, any reader who downloads the free app onto their smartphone will be able to “unlock” the printed image and watch it come to digital life. It even works from a computer screen. Avoid cropping or altering the aspect ratio of the image as then it may no longer work as a trigger image.
Watch a demo of the Aurasma app here: www.youtube.com/watch?v=VGwH9guifhk&feature=youtu.be
Aurasma (App Store):
Aurasma (Android Marketplace):