Immediate Media Co has created an innovative new magazine and app for client the University of Bristol, which uses the latest in augmented reality technology to excite A-Level students about higher education.
Entitled Discover More, the 24-page bi-annual publication and corresponding app are aimed at prospective students, and showcase a range of interesting fields of research and other activities that take place in the UK’s leading universities.
Believed to be the first university publication to incorporate augmented reality technology, Immediate Media Co’s Branded Content team worked closely with the University of Bristol and a focus group of sixth form pupils to develop the style and content of Discover More. Alongside an animated front cover, a number of features within the magazine can be brought to life with a smart phone. Content includes a cow that smiles when stroked, video footage of an erupting volcano and bees that turn into interesting facts when touched.
Julie Williams, Director of Immediate Media Branded Content, commented: “I’m delighted that we’ve been able to create this fantastic product for the University of Bristol. The augmented reality technology allows readers to access a range of exciting ‘hidden’ content throughout the magazine, and clearly demonstrates the University’s commitment to communicating to prospective students through truly innovative multi channel platforms.”
David Alder, Director of Communications and Marketing at the University of Bristol, said: “We wanted to provide sixth form pupils with an interesting insight into some of the research carried out at universities like Bristol, and to do so in a way that would be both engaging and fun. The input of sixth form pupils into Discover More has and will continue to be an extremely valuable part of the process.”
The first issue of Discover More is being distributed to sixth forms across the UK to coincide with the start of the summer term, and includes articles on Bristol’s new sleep research centre, how the toxins in a honeybee’s sting could change medicine, and how scientists are researching animals’ feelings.
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Press Office | Immediate Media Co
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NOTES TO EDITORS
About Immediate Media Branded Content
Immediate Media Branded Content specialises in the provision of innovative and engaging branded content across a diverse range of print and digital channels. It helps clients meet their communications objectives through strengthening brand awareness and positioning, and by increasing profitability through customer engagement and retention. More information can be found at http://www.immediatecontent.com.
Immediate Media Branded Content is part of Immediate Media Co, formed in 2011 following the merger of BBC Magazines, Origin Publishing and Magicalia. With an exciting mix of market-leading brands, great talent and technology expertise, the company combines a strong publishing heritage with digital platforms and entrepreneurial flair. Its wholly-owned brands include Radio Times, olive, Homes & Antiques and highly successful specialist titles including Perfect Wedding and Junior. It publishes Top Gear, Good Food, EasyCook and Lonely Planet magazine on behalf of BBC Worldwide and a number of other titles, including BBC History, Gardeners’ World, Focus and the CBeebies portfolio, under licence. The company also publishes leading digital brands such as MadeForMums.com, loveyourhair.com and visordown.com. With 750 staff in London and Bristol, Immediate Media Co has over 1 million subscribers, a brand reach of 11 million UK consumers and revenues of £150m per annum. It is owned by Exponent Private Equity.