Immediate Media Branded Content wins Scout Association communications contract

Friday, June 15th, 2012

Immediate Media Branded Content has won the contract to publish Scouting, the Scout Association’s bi-monthly volunteers’ magazine, in print, digital and tablet formats. The initial three-year contract also includes the production of a 32-page Get Active! activity supplement, as well as a designated volunteers’ microsite.

Scouting is the Scout Association’s key means of communication with their volunteers and provides practical resources, information and support. The 68-page glossy magazine and accompanying activity supplement will be sent to over 100,000 Scout Association volunteers, including their latest high profile recruit, HRH The Duchess of Cambridge.

Hilary Galloway, Head of Creative for the Scout Association, commented:
“Our refreshed bi-monthly publication will be a more natural fit with the seasons and the way our movement operates. The digital versions will focus on interactive and peer-derived content and bring the Scouting adventure to life online. As the UK’s largest mixed youth organisation, we aim to ensure that our adult volunteers can access content wherever they are, allowing them to make a difference to the lives of the 420,000 young people we work with every week.”

Julie Williams, Director of Immediate Media Branded Content, said: “This is a fantastic partnership for us and demonstrates our ability to deliver outstanding creative concepts across all platforms. It’s a wonderful brand and the team can’t wait to start working with the Scout Association on their August edition of Scouting.”

The first issue of Scouting and Get Active! to be produced by Immediate Media Branded Content will be delivered to volunteers’ doorsteps on August 1 2012.

-Ends-

For further information, please contact:

Carolyn Wray
Press Office | Immediate Media Co
0117 3148812 | carolyn.wray@immediate.co.uk

Hilary Galloway
Head of Creative | Scout Association
0208 433 7214 | Hilary.Galloway@scouts.org.uk

NOTES TO EDITORS
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About Immediate Media Branded Content
Immediate Media Branded Content specialises in the provision of innovative and engaging branded content across a diverse range of print and digital channels. It helps clients meet their communications objectives through strengthening brand awareness and positioning, and by increasing profitability through customer engagement and retention.
More information can be found at http://www.immediatecontent.com

Immediate Media Branded Content is part of Immediate Media Co, formed in 2011 following the merger of BBC Magazines, Origin Publishing and Magicalia. With an exciting mix of market-leading brands, great talent and technology expertise, the company combines a strong publishing heritage with digital platforms and entrepreneurial flair. Its wholly-owned brands include Radio Times, olive, Homes & Antiques and highly successful specialist titles including Perfect Wedding and Junior. It publishes Top Gear, Good Food, EasyCook and Lonely Planet magazine on behalf of BBC Worldwide and a number of other titles, including BBC History, Gardeners’ World, Focus and the CBeebies portfolio, under licence. The company also publishes leading digital brands such as MadeForMums.com, loveyourhair.com and visordown.com. With 750 staff in London and Bristol, Immediate Media Co has over 1 million subscribers, a brand reach of 11 million UK consumers and revenues of £150m per annum. It is owned by Exponent Private Equity.

The Scout Association

• The Scout Association was founded on 1st August 1907.
• Adventure is at the core of Scouting, and the Association passionately believes in helping their members fulfil their full physical, intellectual social and spiritual potentials by working in teams, learning by doing and thinking for themselves.
• Over 200 activities are offered by Scouting around the UK, made possible by the efforts of more than 94,000 volunteer leaders. This has helped make Scouting the largest co-educational youth Movement in the country.
• One of the challenges that the Scout Movement faces is finding more volunteers to plug the current gap. At present there are more than 34,000 young people on waiting lists.
• Adults working in Scouting contribute in excess of 364 million hours of voluntary work each year to their local communities.
• The number of volunteers working for Scouting is bigger than the combined workforces of the BBC (24,000) and McDonalds (67,000) put together.
• Worldwide Scouting has 31 million members both male and female and operates in nearly every country in the world.