Lonely Planet Traveller magazine launched in China

Lonely Planet Traveller is now available in China, following a licensing deal secured by BBC Worldwide’s exclusive sales agent, Immediate Media Co, with Straits Multi- Media Inc.

Straits Multi- Media Inc. is one of Taiwan’s biggest magazine and book publishers, and is also launching BBC Knowledge magazine at the same time*.

The first issue of Lonely Planet Traveller went on sale from 1 August 2012, with a 377,200 print run and a cover price of RMB 20 (Chinese renminbi).The editorial team includes: Lin Bin, Chen Hao-peng, Yang Ming, Chne Man-lin, Yu Qian.

Immediate Media Co.’s Head of Licensing & Syndication, Joanna Marshall, said: “Launching in China is an incredibly exciting phase for Lonely Planet Traveller magazine and a clear signal that the consumer travel market in Asia continues to grow at a tremendous pace.”

Cite Publishing Ltd commented: “As an exclusive licensing partner for BBC Worldwide and Immediate Media Co, Straits Multi- Media Inc. not only want to introduce high-quality travel features for Chinese readers, but also let the world see the beauty of China.”

Ends

For more information: neelam.rhodes@immediate.co.uk or 0207 150 5015.

Notes to editors:
*The first issue of BBC Knowledge went on sale from 1 August 2012, with a 213,100 print run and a cover price of RMB 15 (Chinese renminbi).The editorial team is: Lin Bin, Chen Hao-peng, Yang Ming, Li Zu-Huang.

Lonely Planet Traveller is owned by BBC Worldwide and contract-published by Immediate Media Co. in the UK. It originally launched in the UK in November 2008 as Lonely Planet Magazine. As well as China and the UK, the magazine is also available in Korea, Brazil, France, Spain, Asia (Singapore), Argentina, Philippines, Taiwan and India, and there is a German deal also in the pipeline. www.lonelyplanet.com/magazine