olive becomes first magazine to include Sustainable Restaurant Association ratings

olive magazine is to carry ratings from the Sustainable Restaurant Association (the sra.org), the first UK food magazine to do so. The Sustainable Restaurant Association provides consumers with information on the provenance of the food on offer and provides a rating system across 14 areas of sustainability.

The award winning food title’s ‘Pro versus Punter’ review of Mari Vanna in its August issue is the first feature to carry the rating with the restaurant receiving a 4.5/10 rating. Every month olive’s reviews will be accompanied by a rating and information from the SRA, providing readers information on the sustainability of restaurants featured in the magazine.

According to olive’s features editor Liz Edwards: “We are delighted to be the first food magazine the SRA has partnered with. We are as serious about eating well and with a conscience as our readers, and it is our responsibility to inform without lecturing. The SRA offers a great service in providing the facts so that readers may make informed choices.”

According to Mark Linehan, managing director of the Sustainable Restaurant Association: ”Consumers are becoming ever more discerning and want the tools to make informed choices when picking their dining destination. Working with olive in this way means the SRA can communicate that information to more people.”

Ends
Notes to editors
For more information please call Joanna Franks on 020-8433-2208 or email joanna.franks@immediate.co.uk

About olive magazine
olive is the stylish, monthly magazine for food lovers with an emphasis on offering great value. It has 91,284 readers according to the last Audit Bureau of Circulation (ABC) figures.
About the SRA
Set up in 2010, the SRA helps restaurants source more local, seasonal and high welfare food, manage their waste, resources and water more efficiently and engage better with staff, customers and the community.
The SRA rates restaurants One, Two or Three Star Sustainability Champions. 250 restaurants have been rated to date, from Michelin-starred to fish and chip shop, large group to neighbourhood independent. – across the UK.
How restaurants are rated:
The SRA Rating System involves Restaurants completing a rigorous survey, providing answers and evidence to 65 questions across 14 areas of sustainability. The SRA then assesses the results and rates the restaurants accordingly.

Three-Star Sustainability Champions – These restaurants have demonstrated exceptional all round sustainability, scoring consistently well across every category totalling at least 70%.
Two-Star Sustainability Champions – These restaurants have demonstrated excellent all round sustainability, scoring at least 60%.
One-Star Sustainability Champions – These restaurants have demonstrated good all round sustainability, scoring at least 50%.