Immediate Media Co launches Rastamouse magazine today, based on the top CBeebies programme of the same name. The four-weekly title follows the adventures of Rastamouse and his crime-busting mouse reggae band, The Easy Crew, and is targeted at pre-school boys and girls from the age of four years upwards.
Tthe new title is the only pre-school magazine that encourages children to investigate and solve a mystery. It encourages children to learn about respect, understanding, and to foster self-confidence, through learning important detective skills whilst helping Rastamouse to solve a mystery.
With stories, reward charts, stickers and incentives to make a bad ‘ting good, the magazine contains activities for children to cut out and make. The editorial style is relaxed, chilled and very positive, helping children to feel they are part of the crime-fighting, mystery-solving team.
Stephanie Cooper, Editor of Rastamouse magazine said: “We’ve really enjoyed creating Rastamouse’s very own magazine which fully involves readers in trying to make a Bad Ting Good. He’s such a well-loved character so we know that the title will be embraced by kids and parents who love Rastamouse’s upbeat approach to life and learning. ”
Rastamouse said: “Wi hope ya have a great time readin da new magazine when it hit da shops dis week. It gonna be packed full ah fun, story an activities fi everyone to enjoy. Irie man! ”
To celebrate the launch of the magazine, Rastamouse will be visiting London on Tuesday 19 June to spread the message of ‘Makin’ a Bad Ting Good’. For updates, you can find him on Facebook or on Twitter: @Rastamouse_Irie and support him by using the hashtags #Badtinggood and #Rastamouse.
Rastamouse magazine will be priced at £2.35 and will be available at all major retailers and independents around the UK this summer.
Notes to editors:
For more information, please contact:
Jo Franks, Immediate Media Press Office
0208 433 2208 or email email@example.com
1. Rastamouse, based on the critically acclaimed books by Genevieve Webster and Michael De Souza, launched on CBeebies in January 2011 and has since engaged a following of preschoolers and parents alike. The series features Rastamouse, Scratchy and Zoomer of Da Easy Crew, the mystery-solving, reggae-playing band who always make a bad ting good and live by their motto “redemption, not retribution.”
2. DHX Media: DHX Media, together with its subsidiary, W!LDBRAIN Entertainment, is a leading international family entertainment rights creation and management company with three-award-winning production facilities, worldwide distribution and a global consumer products business. As one of the world’s foremost producers of animation, W!LDBRAIN Entertainment boasts an exceptional slate of programming, including Yo Gabba Gabba! (Nick Jr.), The Ricky Gervais Show (HBO), Higglytown Heroes (Disney), Bubble Guppies (Nick Jr.), Oki’s Oasis (Disney), The Hard Times of RJ Berger (MTV), Peanuts “Happiness is a Warm Blanket, Charlie Brown” (FOX) and Team Smithereen (Disney XD). DHX Media has produced over 40 original television series, including world-recognized series such as Franny’s Feet, Animal Mechanicals, Kid vs. Kat, Angela Anaconda and Martha Speaks, and maintains a library of over 2,500 half-hours of animation and live-action programming. The company’s global licensing group oversees a diverse merchandising portfolio for proven properties, including the hit U.K. series Rastamouse. DHX WILDBRAIN has offices in Toronto, Halifax, Vancouver, Los Angeles and London. DHX Media is listed on the TSX (Toronto Stock Exchange). www.dhxmedia.com.