Lonely Planet was founded after Tony and Maureen Wheeler left London and hit the road in search of adventure in 1972. 37 years later, Lonely Planet publishes almost 500 titles in English, covering every corner of the planet, with more than 6.5 million books sold annually.
Lonely Planet has 365 professional authors who cover every country in the world.
BBCW's investment meant Lonely Planet could combine its loyal travel community and proven editorial with new technologies to communicate with travellers - anywhere, anytime, everyday.
Independent - We bring tales of the unexpected, brave and surprising
Inspiring - Get a real sense of place and experience; stir your curiosity
Irreverent and spirited - Looking for a different interpretation delivered with personality? You got it.
Opinionated - We're not afraid of a challenge and tell it like it is
Respectful - We maintain and promote an awareness and sensitivity to cultures, people and the environment
Authoritative - We've got the knowledge because we go there
LonelyPlanet.com is the single largest source of authored travel content on the web, offering the insight of Lonely Planet travel community and the best of web 2.0 technology. This is all combined to create a best in class, award winning website.
| Key facts | |
|---|---|
| Unique Users (UK) | 1,700,000 |
| Page Impressions | 8,000,000 |
| Men | 52% |
| Women | 48% |
| ABC1 | 70% |
| Average Age | 39 |
| (Sources: Omniture global visitors May 11- Apr 12 monthly AVG, ComScore Apr 12 3 month AVG) | |
| Rate card | |
|---|---|
| MPU (300 x 250) | £25 |
| Leaderboard (728 x 90) | £22 |
| Expandable Leaderboard | £28 |
| Expandable MPU | £30 |
| Competition & Advertorial | on request |
| Copy deadlines | |||
|---|---|---|---|
| 3 working days before campaign starts | |||
| Key facts | |
|---|---|
| Unique Users (UK) | 1,700,000 |
| Page Impressions | 8,000,000 |
| Men | 52% |
| Women | 48% |
| ABC1 | 70% |
| Average Age | 39 |
| (Sources: Omniture global visitors May 11- Apr 12 monthly AVG, ComScore Apr 12 3 month AVG) | |
| Rate card | |
|---|---|
| MPU (300 x 250) | £25 |
| Leaderboard (728 x 90) | £22 |
| Expandable Leaderboard | £28 |
| Expandable MPU | £30 |
| Competition & Advertorial | on request |
| Copy deadlines | |||
|---|---|---|---|
| 3 working days before campaign starts | |||