lonelyplanet.com

Lonely Planet was founded after Tony and Maureen Wheeler left London and hit the road in search of adventure in 1972. 37 years later, Lonely Planet publishes almost 500 titles in English, covering every corner of the planet, with more than 6.5 million books sold annually.

Lonely Planet has 365 professional authors who cover every country in the world.

BBCW's investment meant Lonely Planet could combine its loyal travel community and proven editorial with new technologies to communicate with travellers - anywhere, anytime, everyday.

Core editorial Values

Independent - We bring tales of the unexpected, brave and surprising

Inspiring - Get a real sense of place and experience; stir your curiosity

Irreverent and spirited - Looking for a different interpretation delivered with personality? You got it.

Opinionated - We're not afraid of a challenge and tell it like it is

Respectful - We maintain and promote an awareness and sensitivity to cultures, people and the environment

Authoritative - We've got the knowledge because we go there

 The Website

LonelyPlanet.com is the single largest source of authored travel content on the web, offering the insight of Lonely Planet travel community and the best of web 2.0 technology. This is all combined to create a best in class, award winning website.

 

Key facts
Key facts
Unique Users (UK) 1,700,000
Page Impressions 8,000,000
Men 52%
Women 48%
ABC1 70%
Average Age 39
(Sources: Omniture global visitors May 11- Apr 12 monthly AVG, ComScore Apr 12 3 month AVG)
Rate card
Rate card
MPU (300 x 250) £25
Leaderboard (728 x 90) £22
Expandable Leaderboard £28
Expandable MPU £30
Competition & Advertorial on request
Copy deadlines
Copy deadlines
3 working days before campaign starts
Key facts
Key facts
Unique Users (UK) 1,700,000
Page Impressions 8,000,000
Men 52%
Women 48%
ABC1 70%
Average Age 39
(Sources: Omniture global visitors May 11- Apr 12 monthly AVG, ComScore Apr 12 3 month AVG)
Rate card
Rate card
MPU (300 x 250) £25
Leaderboard (728 x 90) £22
Expandable Leaderboard £28
Expandable MPU £30
Competition & Advertorial on request
Copy deadlines
Copy deadlines
3 working days before campaign starts

Key contacts

Downloads