BBC GOOD FOOD REVEALS BUSIEST DAY FOR DOING MAIN CHRISTMAS FOOD SHOP…’MAYHEM MONDAY’, DECEMBER 22nd
5 years ago
We’ve had Black Friday, Cyber Monday and Manic Monday but now watch out for….Mayhem Monday. A new survey by BBC Good Food has revealed Monday the 22nd December as the day the food shopping aisles will be at peak congestion.
The survey of 1065 people by the country’s leading food media brand revealed that 36% are planning to brave the shops and do their main Christmas food shop on Monday, 22 December. The second most popular day was Tuesday 23 December with 35%.
The survey reveals a nation of food shopaholics, with 97% of respondents making multiple shopping trips in order to get their Christmas food. The average number of shopping trips taken to get fully stocked for Christmas is four. Meanwhile, despite having retired, Delia remains the TV chef we’d most like to have helping us in our kitchen.
Some of the key findings are:
- Our behaviour is very different at Christmas. 80% of respondents are more likely to buy luxury foods while 43% are more likely to use local or independent retailers.
- 62% are more likely to plan meals in advance and 32% are more likely to do food shopping in store than online. We are far more likely to shop at Waitrose and M&S. 93% shop at M&S at Christmas but only 52% do at other times of the year. With Waitrose 90% said they do at Christmas, but only 71% the rest of the year
- Asked which TV chef they would most like to have in their kitchen on Christmas Day, Delia is queen with 16% of the total vote. James Martin was second with 14% and Jamie Oliver third with 11%.
- 39% of us admit to feeling frazzled by the time the main meal is finally served, with 3% saying they are too stressed or exhausted to enjoy it.
- Among those who have Christmas meal bugbears, the biggest are food timings going wrong, 34%, screens at the table with 31% and recipes not turning out as planned at 18%.
According to BBC Good Food Editor Gillian Carter: “Just as Black Friday and Manic Monday saw record numbers buy gifts, we now have identified Mayhem Monday December 22nd as the peak day for food shopping. Just as the festive season seems to start earlier every year so do the number of trips required to get fully stocked for the big day with people now making an average of four. Our food behaviour radically change in the run up to Christmas, more likely to visit independent shops, less likely to shop online and more likely to plan ahead. Lots of people do feel frazzled for the big day but Good Food this year has everything you need to have a stress-free experience and avoid any mayhem.”
Meanwhile when it comes to the big day and meal plans, respondents are divided between planners and panickers. While 23% started planning their Christmas meal before November, 17% won’t start planning until the second week of December.
BBC Good Food has Christmas all wrapped up. Its first ever Christmas made easy issue is on sale now priced at £3.99 with an effortless turkey lunch, timeplan and one-trip shopping list. Meanwhile bbcgoodfood.com has an interactive tool with detailed meal planning and shopping list functionality, plus a brand new gift guide with a host of foodie gifts at a range of prices
For more information please contact Toby Hicks on 0207-150-5016 or email firstname.lastname@example.org
The survey was of 1065 respondents to an Immediate Media Insiders’ Panel survey in November.
About BBC Good Food
BBC Good Food has been the cooks’ choice for 25 years. It’s the UK’s most popular food media brand with a total brand reach of 10 million people.
Good Food is proud owner of the UK’s market leading food magazine and digital edition, the UK’s number 1 food website, an expanding number of live events, including the UK’s largest food event – the BBCGoodFood Show Live at the Birmingham N.E.C – and a hugely successful series of cookbooks. Every recipe published by BBC Good Food is triple tested by the in-house cookery team in the Good Food kitchen. And the brand offers more than just trusted recipe content: BBC Good Food is the ‘Go To’ destination on everything to do with food, whether that’s inspiration, help and advice, skills, reviews or ideas, for areas spanning foodie travel, local and seasonal, and getting children cooking.