The world of cars, culture and comment

BBC Top Gear brings together the world’s foremost automotive photographers and journalists, including Clarkson, Hammond and May, to offer readers an awesome motoring experience. It’s the UK’s leading motoring, lifestyle and car culture brand, whilst both entertaining and offering expert advice; ultimately taking our audience on a journey.

BBC Top Gear Magazine is owned by BBC Worldwide and produced on its behalf by Immediate Media Company Limited.  BBC Worldwide’s profits are returned to the BBC and help fund new BBC programmes.


BBC TopGear Magazine delivers the very best stories about the world’s most important cars. We put the reader in the driving seat and take them on a journey, whether it’s helping them buy the right car or offering a dose of pure supercar escapism. Each issue features the world’s finest photography and writing, including opinion from Clarkson, Hammond and May, as well as honest, no-holds-barred judgments on every car that matters, plus a roundup of weird and wonderful motoring-related stories from around the globe. Our aim is to open the doors and throw readers the keys, making them the most informed car junkies on the planet. All of this is presented the inimitable style that has made the TV show a global phenomenon.

Charlie Turner, Editor - BBC Top Gear

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Editorial Contacts

Charlie Turner Editor-in-Chief, BBC Top Gear Magazine 020 7150 5559
Alycia Ashcroft PA to Editor in Chief & Publisher BBC Top Gear Magazine 0207 1505 558

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Average age 36
Unduplicated Reach 6.6M
#1 UK Motoring Magazine

Advanced Demographics


Reach: 6.6M (Unduplicated)

Average Age: 36

Key Audience: 21% AB Men

Global Facebook: 14.5M

Twitter: 1.85M


Readership: 1.6M

Circulation: 130K

Average Age: 35

ABC1’s: 55%


Male: 84%

Solus Readership: 69%

Actively Purchased: 73%

Subscriptions: 33%

Average Time Reading: 44 minutes


UK Page Impression: 22M

UK Unique Users: 2.5M

Average Age: 38

Newsletter Subscribers: 300K

ABC1’s: 56%

AB’s: 27%

Male: 81%


Apps Downloaded: 200K

Mobile Optimised Impressions: 1M



  • TGI TGI Clickstream Q1 2015 (5% crossover) GA 3 month average + NRS
  • GB TGI Clickstream Q1 2015
  • NRS PADD (Jan 14 – Dec 14)
  • NRS Q1 2014 (Apr 2013 – Mar 14)
  • ABC Jan-Jun 14 (Print + digital)
  • ABC Jan-Jun 14
  • Google Analytics 3 month average (Dec 14-Feb 15) Top Gear GlobalVisitors
  • GB TGI Clickstream Q1 2015
  • Google DFP

Advertising Contacts

Rob Walsh Advertising Director 02071505084
Sam Field Digital Group Head 020 7150 5083

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