The world of cars, culture and comment

BBC Top Gear brings together the world’s foremost automotive photographers and journalists, including Clarkson, Hammond and May, to offer readers an awesome motoring experience. It’s the UK’s leading motoring, lifestyle and car culture brand, whilst both entertaining and offering expert advice; ultimately taking our audience on a journey.

BBC Top Gear Magazine is owned by BBC Worldwide and produced on its behalf by Immediate Media Company Limited.  BBC Worldwide’s profits are returned to the BBC and help fund new BBC programmes.

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BBC TopGear Magazine delivers the very best stories about the world’s most important cars. We put the reader in the driving seat and take them on a journey, whether it’s helping them buy the right car or offering a dose of pure escapism. Each issue features the world’s finest photography and writing, including opinion from Clarkson, Hammond and May, as well as honest, no-holds-barred judgments on every car that matters, plus a roundup of weird and wonderful motoring-related stories from around the globe. Our aim is to open the doors and throw readers the keys, making them the most informed car junkies on the planet. All of this is presented the inimitable style that has made the TV show a global phenomenon.

Charlie Turner, Editor - BBC Top Gear

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Editorial Contacts

charlie_turner_c
Charlie Turner Editor-in-Chief, BBC Top Gear Magazine 020 7150 5559 charlie.turner@bbctopgearmagazine.com
nicola_hamilton_c
Nicola Hamilton Editorial Assistant & PA, BBC Top Gear Magazine 020 7150 5558 nicola.hamilton@bbctopgearmagazine.com

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Average age 38
Unduplicated Reach 4.73M
#1 UK Motoring Magazine

Advanced Demographics

Brand

Reach: 4.73M (Unduplicated)

Average Age: 38

Key Audience: 24% AB Men

Global Facebook: 19M

UK Facebook: 5.6M

Twitter: 1M

YouTube Views: 7M 

Magazine

Readership: 1.67M

Circulation: 150K

Average Age: 35

ABC1′s: 55%

AB’s:28%

Male: 84%

Solus Readership: 64% 

Actively Purchased: 75%

Subscriptions: 33%

Website

UK Page Impression: 22M

UK Unique Users: 2.5M

Average Age: 39

ABC1′s: 70%

AB’s: 45%

Male: 76%

Female: 24%

Digital/Mobile

Apps Downloaded: 280K

Subscribers/Monthly Users: 13K

Mobile Optimised Impressions: 1M

e-Newsletter: 380K

 

Sources

  • TGI NET Q1 2013
  • ABC Jan- Jun 13 (Print + digital)
  • Google Analytics 2 month average (Jan-Feb 14) Top Gear UK – UK Visitors
  • ComScore Dec 13 (3 month Average)
  • NRS Jan 2013 – Dec 13
  • TGI NET Q4 2013

Advertising Contacts

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David Trafford Head of Advertising & Brand Solutions 020 7150 5084 david.trafford@immediate.co.uk
Sam_Field
Sam Field Digital Group Head 020 7150 5083 sam.field@immediate.co.uk

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