The world is for riding

BikeRadar is the world’s largest and most comprehensive source of cycling products and news. Featuring over 25,500 product reviews, the site caters for intermediate road cyclists and mountain bikers.

The site is constantly innovating with brand extensions including a training platform – BikeRadar Active, a new beginners section – On Your Bike and the integration of mapping functionality, BikeRadar Routes.

Since launching in July 2007, we’ve established BikeRadar as the world’s most comprehensive cycling website, providing the world’s best riding advice. Whatever type of cycling you’re interested in, we’ve got loads of reviews, routes, fitness and technique tips and a lively forum. 

If you like riding a bike, you’ll love BikeRadar. With an editorial team based on three continents, we are constantly testing all types of bicycles and accessories, traveling the world to cycling events, and bringing readers along for the ride.

Ben Delaney, US editor in chief

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Editorial Contacts

Kim Clayden Deputy Editor, BikeRadar 01173008117
Tom Ballard Senior Writer, BikeRadar 01173008155
Oli Woodman Senior Writer, BikeRadar 01173008164
Gregor MacGregor Communities and On Your Bike Editor 01173008135

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Average age 41
Page views a month 10m
Male readership 98%

Advanced Demographics


96% male, average age 38

80% of users have used a BikeRadar review to make a product purchase decision

Passionate about cycling – over 80% of users cycle on the road at least once per week

More than 2 million unique users per month, more than 10 million page views (according to Google Analytics)

34 percent of our users are aged 35-44, 28 percent are aged 25-34 (according to 2014 reader survey)

98% of our users are male (according to 2014 reader survey)


1.7 million mountain bikers

1.9 million road riders

HH income £62,451

70% intend to spend more than £1,000 on their next bike

81% own 2 or more bikes


2.5 million monthly unique users

10 million monthly page views

Average age: 41

ABC1’s: 71%

AB: 59%

Male: 73%

Facebook: 222K

Twitter: 127K


  • Google Analytics 3 month average (Dec 14-Feb 15)
  • ComScore Feb 2015 (15+)


Advertising Contacts

Claire Hawkins Group Advertising Sales Manager 01173 008128

License and Syndicate With Us

Customers interested in syndicating Immediate content should visit our syndication site. Please contact one of the sales team for a log-in so that you can browse and search our content.

Licensing customers with an existing log-in can access the Global Content Site.

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