BikeRadar is the world’s largest and most comprehensive source of cycling products and news. Featuring over 25,500 product reviews, the site caters for intermediate road cyclists and mountain bikers.
The site is constantly innovating with brand extensions including a training platform – BikeRadar Active, a new beginners section – On Your Bike and the integration of mapping functionality, BikeRadar Routes.
Since launching in July 2007, we’ve established BikeRadar as the world’s most comprehensive cycling website, providing the world’s best riding advice. Whatever type of cycling you’re interested in, we’ve got loads of reviews, routes, fitness and technique tips and a lively forum.
If you like riding a bike, you’ll love BikeRadar. With an editorial team based on three continents, we are constantly testing all types of bicycles and accessories, traveling the world to cycling events, and bringing readers along for the ride.
96% male, average age 38
80% of users have used a BikeRadar review to make a product purchase decision
Passionate about cycling – over 80% of users cycle on the road at least once per week
More than 2 million unique users per month, more than 10 million page views (according to Google Analytics)
34 percent of our users are aged 35-44, 28 percent are aged 25-34 (according to 2014 reader survey)
98% of our users are male (according to 2014 reader survey)
1.7 million mountain bikers
1.9 million road riders
HH income £62,451
70% intend to spend more than £1,000 on their next bike
81% own 2 or more bikes
2.5 million monthly unique users
10 million monthly page views
Average age: 41
- Google Analytics 3 month average (Dec 14-Feb 15)
- ComScore Feb 2015 (15+)