Advice you can trust

BBC Gardeners’ World is Britain’s biggest gardening brand, led by the flagship BBC2 programme for over 40 years. The magazine is the UK’s biggest-selling gardening title while is the leading gardening website. Our award-winning editorial contains regular contributions from the top names in BBC gardening, delivering practical advice and inspiration, whether in print, online or direct to tablet and smartphone.

BBC Gardeners’ World Magazine is published by Immediate Media Company London Limited under licence from BBC Worldwide who help fund new BBC programmes.


BBC Gardeners’ World Magazine is at the heart of a growing community, sharing and swapping advice for over 24 years. Beginners get just the help they need with our checklists of topical jobs and step-by-step projects, while inspirational photography and information-rich features from gardening’s top names reassure those with more experience that they’re on the right track.

Gardening is the way that many people relax and escape from the world, and our readers trust us to give them the tools to succeed. Our relationship with them is like gardening itself: deep-rooted, long-lasting and, every year, growing stronger.

Lucy Hall, Editor - BBC Gardeners’ World

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Editorial Contacts

Lucy Hall Editor, BBC Gardeners' World Magazine 020 7150 5770
Dominic Murray Publishing Director 020 7150 5000

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Average Age 56
Share of Paid-for market 56%
#1 UK Gardening Magazine & Website

Advanced Demographics


Key audience: 40% AB

Subscriptions: No.1 in gardening market

5th highest UK Consumer Monthly Subscription Magazine

Facebook:  331K

Pinterest: 256,000

Twitter:   19.1K


Readership:  1.1M

Average Age: 56

Circulation:  178, 732

Actively Purchased: 98%

Subscriptions: 76%

Circulation Market Share: 26%

Av time spent reading: 68 minutes

ABC1′s: 64%

AB’s: 40%

Female: 59%


Average Page Impressions:  2.5M

Unique Users:  666K

Average Age:  46

ABC1′s: 63%

AB’s: 39%

Male: 44%

Female: 56%

Third party Solus Email List: 65,000

Third party Solus Email open rate 35%


Mobile digital editions:  2,267


  • GB TGI Clickstream 2015 q1 (3% crossover) GA 3 month average + NRS – 3%
  • GB TGI Clickstream Q1 2015
  • NRS 2014 Q1 (Apr 13 – Mar 13)
  • NRS Apr 13- March 14 (GW, Amateur Gardening and Garden Answers)
  • ABC Jan-Jun 14 (Print + digital)
  • Google Analytics 3 month average (May-July 2014)

Advertising Contacts

Stelios Marcou Group Advertising Manager - Gardeners' World 020 7150 5092

License and Syndicate With Us

Customers interested in syndicating Immediate content should visit our syndication site. Please contact one of the sales team for a log-in so that you can browse and search our content.

Licensing customers with an existing log-in can access the Global Content Site.

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