BBC Gardeners’ World is Britain’s biggest gardening brand, led by the flagship BBC2 programme for over 40 years. The magazine is the UK’s biggest-selling gardening title while gardenersworld.com is the leading gardening website. Our award-winning editorial contains regular contributions from the top names in BBC gardening, delivering practical advice and inspiration, whether in print, online or direct to tablet and smartphone.
BBC Gardeners’ World Magazine is published by Immediate Media Company London Limited under licence from BBC Worldwide who help fund new BBC programmes.
BBC Gardeners’ World Magazine is at the heart of a growing community, sharing and swapping advice for over 24 years. Beginners get just the help they need with our checklists of topical jobs and step-by-step projects, while inspirational photography and information-rich features from gardening’s top names reassure those with more experience that they’re on the right track.
Gardening is the way that many people relax and escape from the world, and our readers trust us to give them the tools to succeed. Our relationship with them is like gardening itself: deep-rooted, long-lasting and, every year, growing stronger.
Key audience: 38% AB
Subscriptions: No.1 in gardening market
5th highest UK Consumer Monthly Subscription Magazine
Average Age: 57
Actively Purchased: 98%
Circulation Market Share: 26%
Av time spent reading: 68 minutes
Average Page Impressions: 2.5M
Unique Users: 666K
Average Age: 46
Third party Solus Email List: 65,000
Third party Solus Email open rate 35%
Mobile digital editions: 2,267
- GB TGI Clickstream 2015 q1 (3% crossover) GA 3 month average + NRS – 3%
- GB TGI Clickstream Q1 2015
- NRS 2014 Q1 (Apr 13 – Mar 13)
- NRS Apr 13- March 14 (GW, Amateur Gardening and Garden Answers)
- ABC Jan-Jun 14 (Print + digital)
- Google Analytics 3 month average (May-July 2014)