Advice you can trust

BBC Gardeners’ World is Britain’s biggest gardening brand, led by the flagship BBC2 programme for over 40 years. The magazine is the UK’s biggest-selling gardening title while gardenersworld.com is the leading gardening website. Our award-winning editorial contains regular contributions from the top names in BBC gardening, delivering practical advice and inspiration, whether in print, online or direct to tablet and smartphone.

BBC Gardeners’ World Magazine is published by Immediate Media Company London Limited under licence from BBC Worldwide who help fund new BBC programmes.

GW_Awards

BBC Gardeners’ World Magazine is at the heart of a growing community, sharing and swapping advice for over 24 years. Beginners get just the help they need with our checklists of topical jobs and step-by-step projects, while inspirational photography and information-rich features from gardening’s top names reassure those with more experience that they’re on the right track.

Gardening is the way that many people relax and escape from the world, and our readers trust us to give them the tools to succeed. Our relationship with them is like gardening itself: deep-rooted, long-lasting and, every year, growing stronger.

Lucy Hall, Editor - BBC Gardeners’ World

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Editorial Contacts

lucy_hall_c
Lucy Hall Editor, BBC Gardeners' World Magazine 020 7150 5770 lucy.hall@immediate.co.uk
david_hurrion_c
David Hurrion Deputy Editor, BBC Gardeners' World Magazine 020 7150 5770 david.hurrion@immediate.co.uk
daniel_haynes_c
Daniel Haynes Editor, Gardenersworld.com 020 7150 5389 daniel.haynes@immediate.co.uk

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Average Age 58
Share of Paid-for market 56%
#1 UK Gardening Magazine & Website

Advanced Demographics

Brand:

Key audience: 39% AB

Subscriptions: No.1 in gardening market

5th highest UK Consumer Monthly Subscription Magazine

Facebook:  156,000

Pinterest: 256,000

Twitter:   17,000

Magazine:

Readership:  1,111,000

Average Age: 58

Circulation:  183,192

Actively Purchased: 98%

Subscriptions: 75.8% 137,128)

ABC Circulation Market Share: 56% of paid-for market

Av time spent reading: 75 minutes

ABC1′s: 67%

AB’s: 39%

Female: 60%

Website:

UK Monthly Average Page Impressions:  2,246,000

UK Monthly Average Unique Users:  580,000

Average Age:  46

ABC1′s: 65%

AB’s: 32%

Male: 46%

Female: 54%

Third party Solus Email List: 65,000

Third party Solus Email open rate 35%

Digital:

Mobile digital editions:  2,267

Sources

  • ABC Jul-Dec  2014
  • Google Analytics 3 month average (Apr 2014 – Jun 2014)
  • GB TGI Clickstream 2014 Q1
  • NRS Jan  2014 – Dec  2014
  • ABC Jul-Dec  2014 (Print + digital)

 

 

 

 

 

 

Advertising Contacts

stelios_marcou
Stelios Marcou Group Advertising Manager - Gardeners' World 020 7150 5092 stelios.marcou@immediate.co.uk

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