BBC Gardeners’ World is Britain’s biggest gardening brand, led by the flagship BBC2 programme for over 40 years. The magazine is the UK’s biggest-selling gardening title while gardenersworld.com is the leading gardening website. Our award-winning editorial contains regular contributions from the top names in BBC gardening, delivering practical advice and inspiration, whether in print, online or direct to tablet and smartphone.
BBC Gardeners’ World Magazine is published by Immediate Media Company London Limited under licence from BBC Worldwide who help fund new BBC programmes.
BBC Gardeners’ World Magazine is at the heart of a growing community, sharing and swapping advice for over 24 years. Beginners get just the help they need with our checklists of topical jobs and step-by-step projects, while inspirational photography and information-rich features from gardening’s top names reassure those with more experience that they’re on the right track.
Gardening is the way that many people relax and escape from the world, and our readers trust us to give them the tools to succeed. Our relationship with them is like gardening itself: deep-rooted, long-lasting and, every year, growing stronger.
Key audience: 39% AB
Subscriptions: No.1 in gardening market
5th highest UK Consumer Monthly Subscription Magazine
Average Age: 58
Actively Purchased: 98%
Subscriptions: 75.8% 137,128)
ABC Circulation Market Share: 56% of paid-for market
Av time spent reading: 75 minutes
UK Monthly Average Page Impressions: 2,246,000
UK Monthly Average Unique Users: 580,000
Average Age: 46
Third party Solus Email List: 65,000
Third party Solus Email open rate 35%
Mobile digital editions: 2,267
- ABC Jul-Dec 2014
- Google Analytics 3 month average (Apr 2014 – Jun 2014)
- GB TGI Clickstream 2014 Q1
- NRS Jan 2014 – Dec 2014
- ABC Jul-Dec 2014 (Print + digital)