Advice you can trust

BBC Gardeners’ World is Britain’s biggest gardening brand, led by the flagship BBC2 programme for over 40 years. The magazine is the UK’s biggest-selling gardening title while gardenersworld.com is the leading gardening website. Our award-winning editorial contains regular contributions from the top names in BBC gardening, delivering practical advice and inspiration, whether in print, online or direct to tablet and smartphone.

BBC Gardeners’ World Magazine is published by Immediate Media Company London Limited under licence from BBC Worldwide who help fund new BBC programmes.

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BBC Gardeners’ World Magazine is at the heart of a growing community, sharing and swapping advice for over 21 years. Beginners get just the help they need with our checklists of topical jobs and step-by-step projects, while inspirational photography and information-rich features from gardening’s top names reassure those with more experience that they’re on the right track.
Gardening is the way that many people relax and escape from the world, and our readers trust us to give them the tools to succeed. Our relationship with them is like gardening itself: deep-rooted, long-lasting and, every year, growing stronger.

Lucy Hall, Editor - BBC Gardeners’ World

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Editorial Contacts

lucy_hall_c
Lucy Hall Editor, Gardeners' World 020 7150 5770 lucy.hall@immediate.co.uk
david_hurrion_c
David Hurrion Deputy Editor, Gardeners' World 020 7150 5770 david.hurrion@immediate.co.uk
daniel_haynes_c
Daniel Haynes Editor, Gardenersworld.com 020 7150 5389 daniel.haynes@immediate.co.uk

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Average Age 56
Brand Reach 4.9M
#1 UK Gardening Magazine & Website

Advanced Demographics

Brand:

Reach: 3.19M

Average Age: 56

Key audience: 36% AB 

Subscriptions: No.1 in market

BBC Gardeners’ World is the only gardening title to increase ABC1 readership Y-o-Y

BBC Gardeners’ World is the best performing title within the lifestyle competitive set

Facebook: 11.9K

Twitter:  13.2K

Magazine:

Readership: 1.2M

Circulation: 197.4K 

Actively Purchased: 98%

Subscriptions: 73% (No.1 In Market – 148K)

Circulation Market Share: 27%

Av time spent reading: 75 minutes

Average Age: 56

ABC1′s: 64%

AB’s: 37%

Female: 63%

Website:

Page Impressions: 2.5M

Unique Users: 571K

Average Age: 44

ABC1′s: 65%

AB’s: 32%

Male: 46%

Female: 54%

Email List: 93.6K

Digital:

Total App Downloads: 30K

Sources

  • TGI NET Q1 2013 (2% crossover) GA 3 month average + NRS – 5%
  • ABC Jul-Dec 13
  • Google Analytics 2 month average (Mar-Apr 13)
  • GB TGI Clickstream 2014 Q1
  • NRS Jan 13- Dec 13
  • ABC Jul-Dec 13 (Print + digital)

 

 

 

  

 

Advertising Contacts

stelios_marcou
Stelios Marcou Brand Manager - Gardeners' World 020 7150 5092 stelios.marcou@immediate.co.uk

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