Healthy Food Guide brings you the latest expert nutritional advice, with over 30 delicious recipes each month to suit all dietary needs. It takes the hard work out of making healthy eating choices and arms readers with all they need to know to live a healthier life. Healthy Food Guide is aimed at anyone who would love to have a personal dietitian who supports and inspires them and provides delicious yet healthy options. Its compact format means it’s like having your own personal nutritionist in your bag, making it easy to take with you when you go shopping or refer to while you’re in the kitchen.
Healthy Food Guide is like having a dietitian in your bag. In each issue the magazine’s nutrition and food experts go behind the scary headlines to clear up confusion about health topics: where is the hidden sugar in our diets? Are low-fat products are making us fat? How to eat to beat type 2 diabetes and heart disease. Is red wine good for you? HFG also provides all the nutritional information on new products, plus keeps readers up to date on fitness trends. The Cook Light recipe section is aimed at people who want to get healthier and/or lose weight, but who still want to eat delicious food.
Core audience: women aged between 24 and 54
Healthy Food Guide provides more delicious but healthy recipes than any other health, diet or fitness magazine
94% plan to cook one or more recipes from the magazine
Female Audience: 96%
82% of readers said they read Healthy Food Guide to get general healthy food ideas.
81% to improve their overall health and wellbeing
50% turn to it as a shopping guide to find out what healthy products to buy
Actively purchased: 91%
- GB TGI Clickstream Q1 2015
- ABC Jan-Dec 14