Inspiration for imaginative travel

Lonely Planet Traveller is the definitive source of imaginative travel inspiration, allowing its readers to discover the world through fresh eyes and add original experiences to their wish lists. It covers the UK and a broad range of global destinations, getting under the skin of many familiar and far less explored destinations. The award-winning magazine features intelligent, atmospheric insights from Lonely Planet’s unique international network of travel writers, alongside spectacular photography to guarantee to truly ‘take the reader there’ each month like no other travel title can.

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Lonely Planet has a long and proud history of inspiring imaginative travellers across the globe. Lonely Planet Traveller offers much inspiration for original experiences to try, backed up by our unique connections and expertise. The voices of local people always shine through, providing the authentic view that readers of the magazine so appreciate, alongside the beautiful commissioned photography that fosters such loyalty in them.

Peter Grunert, Editor - Lonely Planet Traveller

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Editorial Contacts

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Peter Grunert Editor, Lonely Planet 020 7150 5352 peter.grunert@lptraveller.co.uk
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Amanda Canning Deputy Editor, Lonely Planet 020 7150 5351 amanda.canning@lptraveller.co.uk

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Average Age 43
UK Brand Reach 1.8M
#1 Selling Travel Magazine

Advanced Demographics

Brand:

Reach: 1.8M

Average Age: 43

Facebook: 1M

Twitter: 1.03

Magazine:

Readership: 113K

Average Age: 45

Circulation: 53.4K

Most subscriptions in the market

Actively Purchased: 86%

Subscriptions: 50% 

Circulation Market Share: 28%

Time Spent Reading: 1.2 hours

Website:

Page Impressions: 8M

Unique Users: 1.7M

Average Age: 41

ABC1′s: 77%

AB’s: 52%

Male: 50%

Female: 50%

Mobile & Digital (Magazine):

Digital Editions Purchased: 1.5K

Total App Downloads: 19.1K

Sources

  • ABC Jul-Dec 13
  • ComScore Dec 13 (3 month Average)
  • ABC Jul-Dec 13 (Print + digital)

Advertising Contacts

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Ben Gardner Advertising Manager - Lonely Planet Traveller 020 7150 5135 ben.gardner@immediate.co.uk
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Stuart Morgan Digital Group Head - Lonely Planet Traveller 020 7150 5547 stuart.morgan@immediate.co.uk

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