Inspiration for imaginative travel

Lonely Planet Traveller is the definitive source of imaginative travel inspiration, allowing its readers to discover the world through fresh eyes and add original experiences to their wish lists. It covers the UK and a broad range of global destinations, getting under the skin of many familiar and far less explored destinations. The award-winning magazine features intelligent, atmospheric insights from Lonely Planet’s unique international network of travel writers, alongside spectacular photography to guarantee to truly ‘take the reader there’ each month like no other travel title can.



Lonely Planet has a long and proud history of inspiring imaginative travellers across the globe. Lonely Planet Traveller offers much inspiration for original experiences to try, backed up by our unique connections and expertise. The voices of local people always shine through, providing the authentic view that readers of the magazine so appreciate, alongside the beautiful commissioned photography that fosters such loyalty in them.

Peter Grunert, Editor - Lonely Planet Traveller

Find out more about advertising and syndication with this brand

Advertising v Syndication v

Editorial Contacts

Peter Grunert Editor, Lonely Planet 020 7150 5352
Amanda Canning Deputy Editor, Lonely Planet 020 7150 5351

Advertise with us

Average Age 43
UK Brand Reach 1.8M
#1 Selling Travel Magazine

Advanced Demographics


Reach: 1.8M

Average Age: 43

Facebook: 1M

Twitter: 1.03


Readership: 113K

Average Age: 45

Circulation: 53.4K

Most subscriptions in the market

Actively Purchased: 86%

Subscriptions: 50%

Circulation Market Share: 28%

Time Spent Reading: 1.2 hours


Page Impressions: 8M

Unique Users: 1.7M

Average Age: 41

ABC1′s: 77%

AB’s: 52%

Male: 50%

Female: 50%

Mobile & Digital (Magazine):

Digital Editions Purchased: 1.5K

Total App Downloads: 19.1K


  • ABC Jul-Dec 13
  • ComScore Dec 13 (3 month Average)
  • ABC Jul-Dec 13 (Print + digital)

Advertising Contacts

Ben Gardner Advertising Manager - Lonely Planet Traveller 020 7150 5135
Stuart Morgan Digital Group Head - Lonely Planet Traveller 020 7150 5547

License and Syndicate With Us

Customers interested in syndicating Immediate content should visit our syndication site. Please contact one of the sales team for a log-in so that you can browse and search our content.

Licensing customers with an existing log-in can access the Global Content Site.

We use cookies to improve your experience of our website. Cookies perform functions like recognising you each time you visit and delivering advertising messages that are relevant to you. Read more here