Inspiration for imaginative travel

Lonely Planet Traveller is the definitive source of imaginative travel inspiration, allowing its readers to discover the world through fresh eyes and add original experiences to their wish lists. It covers the UK and a broad range of global destinations, getting under the skin of many familiar and far less explored destinations. The award-winning magazine features intelligent, atmospheric insights from Lonely Planet’s unique international network of travel writers, alongside spectacular photography to guarantee to truly ‘take the reader there’ each month like no other travel title can.



Lonely Planet has a long and proud history of inspiring imaginative travellers across the globe. Lonely Planet Traveller offers much inspiration for original experiences to try, backed up by our unique connections and expertise. The voices of local people always shine through, providing the authentic view that readers of the magazine so appreciate, alongside the beautiful commissioned photography that fosters such loyalty in them.

Peter Grunert, Editor - Lonely Planet Traveller

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Editorial Contacts

Peter Grunert Editor, Lonely Planet 020 7150 5352
Alfie Lewis Publishing Director, Contract & Branded Content 020 7150 5000
Tom Townsend Smith Marketing Manager 0207 150 5557

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Readership 113k
UK Brand Reach 1.8M
68% ABC1s

Advanced Demographics


Reach: 1.8M

Average Age: 44

Facebook: 1.2M

Twitter: 2.3M


Readership: 113K

Average Age: 44

Circulation: 46K

Most subscriptions in the market

Actively Purchased: 74%

Subscriptions: 53%

Circulation Market Share: 28%

Time Spent Reading: 1.2 hours

ABC1’s: 68%

AB’s: 45%

Male: 60%


Unique Users: 757K

Average Age: 44

ABC1’s: 68%

AB’s: 33%

Male: 46%

Female: 54%

Mobile & Digital (Magazine):

Digital Editions Purchased: 1.5K

Total App Downloads: 19.1K


  • ABC Jul-Dec 14 (Print + digital)
  • ABC Jul-Dec 14 – Total
  • GB TGI 2015 Q2
  • ComScore Jul 14 (3 month Average)

Advertising Contacts

Ali Teeman Advertising Manager 0207 150 5135
Nick Connell Senior Sales Executive - Lonely Planet Traveller 020 7150 5134

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