A person holds a smartphone with both hands, browsing the MadeForMums website. In the background, there is a baby bassinet and nursery furniture, suggesting a cozy, light-filled room.

Image of a mother and child learning the alphabet

White text on a transparent background reads made for mums in a playful, lowercase, and rounded font.

MadeForMums: Helping parents make confident choices

There for the big milestones, and the day-to-day

MadeForMums supports parents during every stage of their journey with the trusted advice, tools and products they need to navigate the ever-changing landscape of family life.

We have a team of parenting journalists and expert contributors that cut through the noise to deliver helpful, accessible content, drawing on the knowledge of a positive and dedicated community that loves to share.
Our deeply involved community is at the heart of everything we do, from our exclusive Top Testers Club to our army of MadeForMums Awards testers.

A woman in a leopard-print dress looks down while assembling or inspecting a white baby crib in a brightly decorated store with other baby items in the background.

Trusted by half a million parents each month

MadeForMums is here to help parents make confident choices. We offer the UK’s largest number of professional, independent reviews of parenting products, which is why parents trust us to recommend everything from pushchairs to paddling pools.

1,500+
Products tested every year
588k
Monthly digital users
Ipsos iris May 2023
208k
Combined social media reach
Jan 2024
1.1m
Monthly page impressions
Ipsos iris May 2023
2m 45s
Dwell time
Ipsos iris May 2023

The team behind MadeForMums

Our people live and breathe their brand passions – here are some of our expert team members

A smiling person with glasses and a shaved head, wearing a long-sleeve shirt, poses with arms crossed against a plain background in a black and white photo.

A young woman with long, straight hair smiles at the camera. She is wearing sunglasses on her head and a casual top. The background shows an outdoor, natural landscape with trees and sky, in black and white.

Black-and-white selfie of a person with straight dark hair, bangs, and large round glasses, wearing a sleeveless light top, smiling slightly in a brightly lit indoor setting with office furnishings in the background.

Latest news

The best school uniforms for 2025 – tested by MadeForMums families

23 July 2025

The best school uniforms for 2025 – tested by MadeForMums families

Hundreds of MadeForMums families across the UK put school uniforms from top supermarket and high street brands to the test.

Radio Times relaunches book club with Dr. Oetker Ristorante

15 July 2025

Radio Times relaunches book club with Dr. Oetker Ristorante

Dr. Oetker Ristorante is the first sponsor of the new Radio Times Book Club, hosted by Joanna Page

MadeForMums reveals the winners of its 2025 Tech Awards

3 July 2025

MadeForMums reveals the winners of its 2025 Tech Awards

MadeForMums has announced the winners of its first-ever MadeForMums Tech Awards.

View more news stories

View more news stories

Open roles on this team

Sorry, currently there are no open jobs in this team.

You are always welcome to send us your CV and we will contact you, as soon as a role becomes available

Email the Talent Acquisition team

Contact

A smiling person with glasses and a shaved head, wearing a long-sleeve shirt, poses with arms crossed against a plain background in a black and white photo.

Ruairidh Pritchard
Digital Growth Lead
Ruairidh.Pritchard@immediate.co.uk
Natasha Lee
Senior PR Manager