Essential resource for families

MadeForMums delivers honest and clear guidance to parents and those embarking on the most brilliant (and at times toughest) journey of their lives – having a child. With a wealth of expertly-written articles, product reviews, news and online tools, MadeForMums provides reassuring andtrusted help to new and growing families and those about to bloom.

Experts in parenting products, MadeForMums offers the largest number of professional, independent reviews of baby gear in the UK. Add these to the thousands of mum reviews and buyers guides, and you have the finest buying expertise in parenting. But it’s not all buggies and bottles. With daily parenting news, celebrity baby gossip and a library of expert advice, MadeForMums helps mums-to-be and parents navigate their way through the exhilarating yet daunting new world of pregnancy, babyhood and beyond to primary school.

Susie Boone, Editorial Director - MadeForMums

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Editorial Contacts

Susie Boone Editorial Director, Parenting 020 7150 5198

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Age Range 25 - 34
Reach 227K
#1 Cross-Media Parenting Portfolio

Advanced Demographics

Parenting Portfolio

Reaching a core audience of 2.065M mums and mums to be

Market share: 24.8%

Part of the # cross-media parentingportfolio



Page Impressions: 824K

Unique Users: 156K

Average age: 36

ABC1’s: 69%

AB’s: 55%

Female: 72%



  • Google Analytics 3 month average (Jan- Mar 13)
  • ComScore March 13 (3 month Average)
  • Google Analytics 3 month average (Jan 13- Feb 14)
  • ComScore Jan 14 (3 month Average)

Advertising Contacts

Hannah Saycell Digital Sales Executive - Parenting 020 7150 5128
Jo Harmer Group Head Creative Solutions - Parenting 020 7150 5102
Alex Heath Key Account Manager - Parenting 020 7150 5099

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