Essential resource for families

MadeForMums delivers honest and clear guidance to parents and those embarking on the most brilliant (and at times toughest) journey of their lives – having a child. With a wealth of expertly-written articles, product reviews, news and online tools, MadeForMums provides reassuring and trusted help to new and growing families and those about to bloom.

Experts in parenting products, MadeForMums offers the largest number of professional, independent reviews of baby gear in the UK. Add these to the thousands of mum reviews and buyers guides, and you have the finest buying expertise in parenting. But it’s not all buggies and bottles. With daily parenting news, celebrity baby gossip and a library of expert advice, MadeForMums helps mums-to-be and parents navigate their way through the exhilarating yet daunting new world of pregnancy, babyhood and beyond to primary school.

Susie Boone, Editorial Director - MadeForMums

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Editorial Contacts

Susie Boone Editorial Director, Parenting 020 7150 5198

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Age Range 25 - 39
Page Impressions 9.2 M
#1 Cross-Media Parenting Portfolio

Advanced Demographics

Parenting Portfolio

Reaching a core audience of 2.4M mums and mums to be

Market share: 24.8%

Part of the #cross-media parenting portfolio

Facebook: 36K

Twitter: 40.2K



Page Impressions: 2.9 M

Unique Users: 2.2 M

Average age: 36

ABC1’s: 80%

AB’s: 56%

Female: 73%



  • GA August 2015
  • GA June 15 – August 15 (3 month average)
  • ComScore July 2015

Advertising Contacts

Fran Milsom Digital Group Head 020 7150 5101
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Michele Morley Group Head Partnerships 020 7150 5137
Jo Harmer Group Head Creative Solutions - Parenting 020 7150 5102
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Genevieve Lett Key Account Manager 020 7150 5011

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