COOK *EAT *EXPLORE

olive is informed, authoritative, good-looking and witty.  Reflecting the appetites of intelligent, trend-aware food lovers, olive has a mix of imaginative but achievable recipes, restaurant reviews and food-focussed travel. The stunning visuals, sharp writing and well developed sense of humour set olive apart from other food titles.

olive is Britain’s brightest food magazine.  More than just a collection of recipes, it’s about sharing the good stuff; cooking for friends, discovering great restaurants and enjoying weekends away. Upmarket and glossy, our recipe photography is the best in the market. In print and online we keep our audience up to date with new food trends, provide imaginative recipes for weeknights and weekends and directing them to character-packed restaurants in the UK and abroad.

Christine Hayes, Editor - olive

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Editorial Contacts

christine_hayes_c
Christine Hayes Editor, olive 020 7150 5274 christine.hayes@immediate.co.uk
Lulu Grimes Deputy Editor, olive 020 7150 5271 lulu.grimes@immediate.co.uk

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Average Age 45
Reach 202K
#1 AB profile in the paid for food magazine

Advanced Demographics

Food Portfoliio

Part of the largest food portfolio reaching 10.4 million adults

Subscriptions: 231K

Readership: 1.62M

Circulation: 435K

Solus: 785K

Facebook: 150K

Brand

Reaching a core audience of AB Women

Average Age: 45

Reach: 202K

Highest AB profile across the paid for food magazine market

Twitter: 61K

Facebook:  195K

Magazine:

Readership: 185K

Circulation: 46.46K

ABC1’s: 67% (Readership)

AB’s: 46% (Readership)

Women: 70%

Average Age: 45

Subscriptions: 57%

Circulation Market Share: 9%

Average Time Spent Reading: 47 minutes

Actively Purchased: 86%

Solus Readership: 53% read no other paid for food title

Digital

Digital Copies Sold: 5.6K

Sources

  • NRS PADD (Jan 14 – Dec 14)
  • ABC Jan-Jun 14
  • NRS PADD (Jan 14- Dec 14) (GF, EC, olive & Del)

Advertising Contacts

jason_elson
Jason Elson Advertising Director - Food Portfolio 020 7150 5397 jason.elson@immediate.co.uk
nicola_shubrook_c
Nicola Shubrook Group Head Brand Solutions - Food Portfolio 020 7150 5037 nicola.shubrook@immediate.co.uk

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