More bike and gear reviews than any other mag

Each issue of What Mountain Bike contains more reviews of the latest bikes and gear than any other magazine on the planet. Since our first issue hit the shelves back in April 2000, we’ve tested thousands of bikes, components and items of clothing on trails across the world making us the most authoritative MTB test team in the business. When it comes new bikes and kit, we cut through the hype and aren’t afraid to tell you exactly how it is.

We ride on a huge variety of trails to make sure we push everything to the limit and beyond. We’re mountain bikers first and foremost so we know how important it is to get the best gear possible with your hard earned cash. That means you can get on with enjoying your riding, safe in the knowledge that you are using the most capable bikes and equipment.

What Mountain Bike has a reputation for honesty and reliability in our reviews that’s second to none, but product testing is just part of our mission. From complete novice to time served rider, our friendly and entertaining advice helps our readers to cut through the hype, explaining what really matters in an in-depth but fun and easy to understand way. That means our readers are entertained, educated and most of all well informed when it comes to how they should spend their hard earned cash on the hobby they love.


Richard Owen – Editor, What Mountain Bike

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Editorial Contacts

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Richard Owen Editor, Sports Special Projects 0117 3008143
Tom Marvin Technical Editor 01173008136
Mark Rutkowski Art Editor 01173 008 148

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Average age 41
Household income 48k
Spent on last bike £1400

Advanced Demographics


Average age 41

Household income of 48k

Over £1400 spent on last bike purchased

Facebook: 11,360

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Circulation: 12,570


  • ABC Jul-Dec 14 (Print + digital)

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