Discover your family history

Who Do You Think You Are? Magazine is Britain’s best selling family history brand. The magazine explores the stories behind the popular TV series and helps its readers uncover their own roots. Each issue is packed with practical advice to help readers discover useful family history archives and get the most out of online resources. Features on what life was like in the past and the historic events that affected our ancestors are also included alongside coverage of local history giving readers the tools to uncover the history behind where they live.

Who Do You Think You Are? Magazine is the UK’s biggest selling family history magazine, part of the popular TV brand that has been instrumental in bringing genealogy to the masses. Our readers are passionate about their hobby and deeply involved in the magazine and its accompanying website. With a monthly mix of expert tips, new record releases, reader stories and historical articles, we’ve grown to become an essential tool for family historians.

Sarah Williams, Editor - Who Do You Think You Are?

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Editorial Contacts

Sarah Williams_68c
Sarah Williams Editor, Who do you think you are? Magazine 0117 314 8319
Claire Vaughan_c
Claire Vaughan Deputy Editor, Who Do You Think You Are? Magazine 0117 314 8394

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Average Age 58
Reach (Readership) 51.5K
#1 Selling UK Family History Brand

Advanced Demographics


UK’s no.1 selling family history brand

Core audience of mature ABC1’s

Twitter: 7.8K

Facebook: 7.5K

Show Visitors 13.1K


Readership: 51.5K

Circulation: 18.2K

Actively Purchased: 91%

Average Time Spent Reading: 180 minutes

Average Age: 58

ABC1’s: 78%

Subscriptions: 73%

Circulation Market Share: 100%

Male: 37%

Female: 63%


Page Impressions: 89K

Unique Users: 25K


  • ABC Jul-Dec 14 (Print + digital)
  • GA Dec 14- Feb 15 (3 month average)

Advertising Contacts

Sam Jones_44c
Sam Jones Advertisment Manager - BBC History, History Revealed & WDYTYA? 0117 314 8847
Michael Lawrence Brand Sales Executive 0117 314 7427

License and Syndicate With Us

Customers interested in syndicating Immediate content should visit our syndication site. Please contact one of the sales team for a log-in so that you can browse and search our content.

Licensing customers with an existing log-in can access the Global Content Site.

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