Cruise is the ‘go-to’ high fashion retailer in Scotland and the north of England. Established in 1981, it has grown into a collection of highly successful and influential designer boutiques specialising in high-end fashion products for Men and Women.
Established in 1981, Cruise Fashion has grown into a collection of highly successful and influential designer boutiques specialising in high-end fashion products for Men and Women.
Cruise 30th Anniversary Magazine
In Summer 2011, Cruise invited us to create a unique magazine to celebrate their 30th anniversary. The publication would combine new autumn/winter lines with a celebration of the brand’s history, and include a 10% discount promotion.
We created a premium, coffee-table magazine that mixes dense product pages with lavish fashion spreads conceived and art directed by Immediate. Contributors were sourced from the cream of fashion journalism: writers for Vogue, Esquire and the Sunday Times Style magazine.
The magazine featured original interviews with some of the biggest names in contemporary fashion, including Paul Smith, Amanda Wakeley and Christian Louboutin. It also included hand-written greetings from leading fashion names such as Diane Von Furstenburg and Jimmy Choo.
200,000 copies of the anniversary magazine were inserted into The Mail on Sunday to target a wider fashion-focused demographic.