Economic & Social Research Council
Want to know the state of the nation? Ask the Economic and Social Research Council, the public body which funds over £200m of lifestyle research every year.
Our college is set over three sites with over 1,800 pupils and the magazine is in great demand.
University Head of Department
Britain In 2013
Every year, the ESRC’s annual trends report ‘Britain In…’ points the way for UK PLC. Available on newsstands across the UK and Europe, this glossy, perfect-bound 124-page coffee table magazine is targeted at senior professionals, academics and informed general readers.
In a Europe-wide competitive tender, ESRC challenged agencies to sharpen the annual’s editorial appeal and deliver a cost-effective distribution strategy. We redesigned the title, introducing a clearer structure and an at-a-glance infographics section. We also used our expertise in newsstand publishing to distribute the magazine more widely, promote it better and improve sales efficiency.
The Final Analysis
- An average 34,000 sales on the newsstand (priced at £5.50) delivering substantial revenue to ESRC
- Sales efficiency increased to over 50%
- Copy sales increased year-on-year by 8%.