Friends Life


Friends Life Group Limited is a FTSE 100 listed company focused on providing financial security for over five million customers, with a heritage dating back over 200 years. The company’s strategy is focused on helping customers to save for and achieve a good standard of living in retirement and on providing them with financial protection during their working lives.

Our new website brings together a variety of resources to help educate, inspire, inform and engage benefits professionals.

Colin Williams, Managing Director of Workplace and Intermediated at Friends Life


Workplace Focus website

Workplace Focus

Workplace savings provider Friends Life approached us to develop a strategy for building a relationship with director-level HR professionals in large UK corporates. The first phase of our solution is – a new website dedicated to HR and benefits professionals.

Launched in December 2014, the new website will provide insights, views, mini polls, tips and commentary around topical and interesting issues facing those responsible for managing employee benefits. The site was designed and built by Immediate, and content is created by specialist employee benefits and finance writers.

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