Notcutts Garden Centres
Founded in 1897, Notcutts is a family-owned group of garden centres staffed by passionate, down-to-earth, horticultural experts. With a mission to share the ‘magic of gardening’, the company combines traditional values of service and quality with an innovative product range and a thriving customer loyalty programme, Sage.
A big thank you for all the hard work you put into producing the first issue of Garden Ideas. We are really pleased with it and I am sure our customers are going to respond well.
Minnie Moll, Marketing Director
Notcutts Garden Ideas Magazine
Notcutts’ marketing team tasked us with creating an inspiring but practical magazine which would be mailed to their loyalty programme members and sold in-store. Our response, Garden Ideas magazine, aims to drive footfall and promote a wide range of products, but also offers friendly advice on a wide range of home and garden issues. Printed on uncoated paper, the magazine is creatively aligned with craft and grow-your-own newsstand magazines, giving it an uncommercial, homespun feel.
- Mailed to Sage Club members to promote seasonal key sales events
- Features recommendations by Notcutts staff as well as expert features by broadsheet gardening writers
- On sale in store for £2