The Scout Association
With a thriving membership of over 400,000 young people, the Scout Association is part of the fabric of British life and the source of an inspiring global movement. Led by Chief Scout Bear Grylls, the association relies on a network of committed adult volunteers to run over 7,000 local groups.
The magazine has exceeded expectations, in both design and editorial and is now a much more effective communications vehicle for The Scout Association. In my seven years at The Scout Association, we have never received so much positive feedback from our members as we have generated from the last two editions.
Hilary Galloway, The Scout Association
Scouting Magazine is the Scout Association’s key means of communication with their volunteers and provides practical resources, information and support.
In 2012, the Scout Association appointed us to publish Scouting, their 68-page volunteers’ magazine, in print and online. Our relaunch of the title, which reaches over 100,000 adults, involved created a new 32-page Get Active! activity supplement, and reorganising content relating to the Scouts’ corporate partners. We also built and populated a new WordPress website to house articles online, and established a dedicated ad sales function for the magazine.
Scouting Magazine Microsite
The digital versions of Scouting magazine, focus on interactive and peer-derived content, bringing the ‘Scouting’ adventure to life online. Volunteers can access content wherever they are, allowing them to make a real difference to the lives of the 420,000 young people the organisation works with each week.
Get Active Supplement
In 2012, we redesigned Scouting Magazine, the 68-page glossy magazine and created a brand new activity supplement, Get Active!. The magazine is sent to over 100,000 Scout Association volunteers, including its latest high-profile recruit, HRH The Duchess of Cambridge.
This new pocket-sized supplement is packed with lesson plans and activity ideas for volunteers and leaders to incorporate into their local group activity plans.
Designed to be retained for reference, the 32-page bi-monthly guide also includes advertising, providing the client with an additional and valuable revenue stream.