IMMEDIATE MEDIA CO REVEALS NEW-LOOK FOCUS MAGAZINE
6 years ago
Immediate Media Co has unveiled a brand new look for Focus, its award-winning science and technology magazine, following its first major redesign since 2008.
The comprehensive cover-to-cover refresh retains all the core elements of the magazine including the ever-popular Q&A section, while introducing a host of changes including modern new fonts, a cleaner design throughout and improved signposting. The tone of the redesigned title is consistently authoritative yet accessible with columns by leading science writer Robert Matthews and science fiction legend Stephen Baxter.
The cover has been given a dynamic, high-impact new look and features a revamped logo that sees the 20-year-old magazine break with its red masthead, in a move that will highlight the sophisticated and more mature design within the magazine.
The October issue also introduces three new sections: ‘To Do List’ is a monthly listings guide to science TV and radio, events, books, apps and games. ‘Tech Hub’ will give readers the lowdown on game-changing gadgets – this month it’s the world’s first consumer 3D printer. And ‘How Do We Know’ will bring readers up to speed on a different area of science every month.
The monthly Focus iPad app has also been given a makeover to provide a cleaner design, improved user experience and more interactive features than ever before.
Graham Southorn, Editor of Focus, commented:
“Focus’s new look reflects the cutting-edge nature of the science and technology we cover. Interest in popular science is now at an all-time high, thanks in part to the ‘Brian Cox effect’, and we’re confident that this redesign will appeal to existing readers and also inspire viewers who enjoy the great science programming on BBC TV and radio.”
The new-look October issue of Focus is on sale now, priced £3.95, and features a special report on the search for Earth’s twin, an interview with Sir David Attenborough on wildlife TV’s next big thing and an article on the robots that mimic animals and humans.