IMMEDIATE SCOOPS THREE AWARDS AT ANNUAL AOP AWARDS 2014!
4 years ago
- Launch of the Year – Radio Times, DiscoverTV
- Use of Mobile – MadeForMums & Heinz Baby
- Digital Marketing Campaign Innovation – Immediate Subscriptions Marketing
Immediate Media Co, the special interest content and platform company, picked up the top haul at last night’s prestigious Association of Online Publishers Awards.
Immediate walked away with three of the 18 awards on offer, a feat topped by no other media business on the night.
Immediate CEO Tom Bureau says:
“The AOPs are the gold standard for digital media achievement. To be recognised by our peers in this way is hugely gratifying. And to walk away with three awards is also testament to the drive and innovation of our people as we continue to put digital media right at the heart of our business.”
Against stiff competition in a shortlist of seven, Radio Times picked up the hotly contested Launch of the Year Award with DiscoverTV, the daily TV and radio recommendations and discovery app; helping consumers discover their new favourite programmes wherever they are – on TV, catch-up or on-demand.
The judges said:
“An extremely hard-fought category. The winner showed a clear understanding of how to translate a linear product in a digital world.”
Radio Times Managing Director Kathy Day says:
“Radio Times has long been the UK’s most successful and innovative premium entertainment brand. DiscoverTV has yet again broken new ground, delivering Radio Times’ expertise on the best broadcast has to offer to a new digital audience, in an inventive and original app. I’m delighted that the excellence of the product, and the talent of the team that produced it, have been recognised at the UK’s most prestigious digital awards.”
Meanwhile the MadeForMums partnership with Heinz Baby scooped the Use of Mobile Award, with the judges saying:
“A blend of editorial, commercial and mobile UX design, helping time-poor mums with weaning recipes and content in an easy to digest format. Using customer insights to recognise a need and an opportunity to deliver.”
Steven Seaton, Managing Director of Immediate London Specialist, says:
“Mobile is a crucial battleground for the parenting audience and I’m delighted to see us winning in this space.”
And Immediate also walked away with the Digital Marketing Campaign Innovation Award for driving the use of data to deliver highly targeted consumer campaigns. The judges said:
“Immediate Media solved a genuine business problem. The innovation came from taking back their data and solving a difficult technical problem.”
Immediate Director of Enterprise, CRM & Subscriptions Jess Burney says:
“Reaching customers via third party platforms makes it much harder to collect customer data. Through a combination of cutting-edge marketing thinking and technology innovation we have put in place a bespoke marketing mechanic to capture data and deliver trigger-based marketing campaigns. The results have been impressive!”
About Immediate Media Co:
Immediate Media Co, the special interest content and platform company, creates compelling content on platforms that enhances the way people engage with what they love. With an exciting mix of market-leading brands, great talent and technology expertise, Immediate, one of the biggest consumer media businesses in the UK and the third largest magazine publisher, combines its reputation for editorial quality with an integrated approach to delivering multi-platform content.
Its wholly owned brands include Radio Times, olive, Homes & Antiques and highly successfully digital brands including MadeForMums.com and visordown.com. It publishes BBC Top Gear, BBC Good Food, and BBC EasyCook on behalf of BBC Worldwide as well as BBC History, BBC Gardeners’ World, BBC Focus and the CBeebies portfolio, under licence. It publishes Lonely Planet Traveller magazine for LPG Inc.
With 850 staff in London and Bristol, Immediate has over 1 million subscribers, a brand reach of over 25 million UK consumers and revenues of £150m per annum. It is owned by Exponent Private Equity.
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