Crafting is a major growth activity internationally – it generates a retail economy of over £5.4bn in the UK alone. Almost 70% of British women have crafted in the last year – that’s over 18 million people. Craft Intelligence is our influential, biennial study of the crafting habits of UK females, conducted by Kantar. And the number of young crafters is growing rapidly – in the UK, crafting among 16-34 year olds is up 12% since 2013. And 32% of UK women have tried a new craft in the last year.

We have the number one brands in every sector – overall our network reaches 3.6 million passionate crafters every month.