Digital Insight / CRO Analyst

  • 10.05.2024
  • London, England, United Kingdom
  • Data & User Analytics

Job description

Digital Insight / CRO Analyst – Journey Optimisations (up to £50,000) 

At Immediate, we’re home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and Gardeners World. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events. 

We’re the destination for people looking to get more from the things they love. We help inspire them; deepening their knowledge, skills and fuelling their passions, to enjoy more of what life has to offer. 

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor, or indoor, spaces, or enjoying the latest TV sensation with loved ones – we help bring our audiences joy! 

 

About the role  

This is a new role and is part of our core Data & Analytics team, nested within the larger Product & Technology department. You will work closely with Data Engineers, Analytics Engineers, and Data Analysts who provide comprehensive support across the company—from managing our data infrastructure to delivering actionable insights to key stakeholders. 

 

As a Data Analyst, your focus will be to optimise crucial customer journeys across our web and app platforms. This involves in-depth analysis, gaining insights, and understanding user behaviour across acquisition, commerce, registration, and subscription pathways. Additionally, you will take ownership of identifying what drives engagement with our major product features, determine which journeys yield the most value, and decide on the necessary actions to improve user experiences and boost performance metrics. Your primary stakeholders will include Director-level leaders across SEO, Commerce, and Product & UX departments. This is a great opportunity to make an immediate contribution in a newly created area of responsibility.  

 

You’ll love this role if; 

You have previous experience in analysing and optimizing web and app user journeys. You are skilled in managing large datasets using SQL and Tableau, and you're knowledgeable about digital analytics tools like GA4 and Optimizely. 

You possess a strong desire for knowledge and continuous personal development, aiming to influence strategic decisions directly through data insights. 

 

As a Digital Insight / CRO Analyst you will;  

  • Conduct comprehensive data analysis across various user journeys to identify opportunities and areas for improvement. 
  • Analyse and segment different audience cohorts across various member states, including anonymous, known, and subscribed users, to understand their behaviours and likelihood of converting based on the Next-best-Action strategy. 
  • Building data sets via stored procedures in SQL and models in DBT to feed downstream reporting, 3rd party tools such as our Customer Data Platform and personalisation services. 
  •  Develop and maintain Tableau reports and dashboards to track key customer performance metrics and insights. 
  • Collaborate with departments such as Audience Development & SEO, Commerce, Product, and Brands to ensure data-driven decision-making. 
  • Lead the analytical support for A/B testing initiatives provided by the UX and Insight teams, from conception through to execution. 
  • Own the performance analysis of key product features, providing regular updates and strategic recommendations to senior management. 
  • Query our Azure DWH to generate insights, guide business strategies, and support product development. 
  • Recommend data-driven actions to enhance user engagement, drive commerce conversions, increase registrations, and boost subscription rates. 
  • Push the business forward up the analytics maturity curve by innovating new ways to analyse, model and predict behaviour. 
  • Drive the data literacy levels across the teams and stakeholders you interact with, being responsible for raising reporting and data tools usage within your area. 

Requirements

  • At least 2 years’ experience in data analytics or a related role, preferably within media, e-commerce, or digital products. 
  • Strong proficiency in SQL and experience with data visualisation tools such as Tableau. 
  • Experience working with Google Analytics or similar web tracking tool. 
  • Excellent analytical, problem-solving, and communication skills. 
  • Experience with A/B testing frameworks and methodologies. 
  • Ability to work effectively across multiple teams and stakeholders. 
  • Experience with Martech solutions, GTM, Optimizely and Python / Predictive Analytics desirable not essential  

Benefits

  • A relaxed working environment with regular socials including a summer festival
  • Immediate Community webinars, well-being initiatives and Mental Health First aiders
  • 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
  • Tailored training and development through our Love Learning platform
  • A progressive and transparent culture with clear career progression
  • Flexible/hybrid working plus early finish Fridays
  • Cycle to work scheme
  • Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
  • Competitive pension plans and Life Assurance
  • A newly renovated modern office with lots of collaborative spaces

We pride ourselves on our open, collaborative, and dynamic culture. This encourages our people to thrive, and give their best whilst being supported, developed, and nurtured. As we care about our people, our environment, and the impact we make, we have an active Diversity and inclusion network, comprehensive well-being programmes, and clear sustainability strategies.

Diversity, equity and inclusion are at the heart of all our values and leadership behaviours to ensure Immediate remains a place where everyone feels included and empowered;

We care

We succeed together

We enjoy the ride

We are bold

We never settle

We get on with it

People are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

We work with talented, driven people to make our vision reality

Such an amazing team requires nothing short of the best. That’s why we put a lot of effort into creating a work environment they deserve.

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