12 months ago

13% overall annual growth for reporting titles
Double digit growth for BBC Gardeners’ World Magazine & BBC Good Food
Digital editions increase by 50% year-on-year
Print & Digital subscriptions up 20% year-on-year

Immediate Media Co, the special interest content and platform company, has posted strong year-on-year circulation growth, its fourth consecutive period-on-period increase, confirming the on-going strength its trusted brands focused on enhancing their readers’ passions, promoting well-being and happiness.

Immediate posted a combined print and digital circulation of 1,045,575, for titles reporting January to June 2021, up 13% year-on-year, and continues to be the UK’s leading publisher for subscriptions with 1.2m subscribers*, up 20% year-on-year.

As we start to emerge from the pandemic, Immediate’s brands have continued to grow audiences across all platforms, as consumers turn to its trusted brands for inspiration and advice as participation in gardening, cooking and TV has grown exponentially.

Highlights include:

  • BBC Gardeners’ World magazine recorded a combined circulation of 301,026, up 36% year-on-year
  • BBC Good Food posted a combined circulation of 194,471, up 23% year-on-year
  • olive magazine’s circulation rose to 42,325, up 24% year-on-year
  • Radio Times posted a combined circulation of 461,164, -1.6% year-on-year, its best annual performance under Immediate ownership

Tom Bureau, Immediate Executive Chairman, says: “These figures once again illustrate the strength of our portfolio. Our high-quality content focused on our audience’s passions has proved evermore popular during pandemic and as we’ve unlocked, as people look to our trusted brands to guide and inspire them. Immediate has seen growth across all our platforms enabling us to launch new products and services to our growing audience as we continue our transformational development.”

Detailed Highlights:

Immediate’s combined print and digital circulation of 1,045,575 up 13% year-on-year
Print circulation was 967,692, up 11% year-on-year
Digital circulation was 77,883, up 50.4% year-on-year
Immediate is the number one publisher in the UK for subscriptions with 1.2m subscribers, up 20% year-on-year.

BBC Gardeners’ World magazine

Combined circulation of 301,026, up 36% year-on-year.
BBC Gardeners’ World magazine’s May issue, which was the highest ever revenue generating edition on the brand’s history, achieving £1.44m in RSV.
In the last year subscriptions to BBC Gardeners’ World magazine have increased by 55%.
Chris Kerwin, Group Managing Director, says: “For the market leading gardening magazine BBC Gardeners’ World to have grown at 36% year-on-year to again reach a circulation of over 300,000 copies is extraordinary and testament to all the hard work of the team throughout the pandemic. The May issue remains one of the most important moments every year on the magazine newsstand and our subscriptions growth has been stellar. Add to that the digital growth we’ve seen in the same period shows that BBC Gardeners’ World really is a brand that is firing on all cylinders!”

Immediate retains its position as the leading food media publisher in the UK:

BBC Good Food posted a combined circulation of 194,471, up 23% year-on-year
BBC Good Food magazine subscriptions increased by 23% year-on-year
BBC Good Food Home Cooking series rose by 15% year-on-year, with a combined circulation of 21,489.
olive magazine’s circulation rose to 42,325, up 24% year-on-year
Easy Cook’s combined circulation was 25,100, up 3.5% annually
Simon Carrington, BBC Good Food Commercial Director, says: “We’re delighted that BBC Good Food has built on the growth we achieved last year and delivered yet another stellar ABC, and continues to be the market leader in the Food sector, with a 58% share of the market. We’ve listened to our audience and adapted the magazine to suit the changing needs of the reader and delighted that sales have grown accordingly. Olive has been a real success for us in recent years with its fourth consecutive year of ABC growth. We relaunched the magazine in January this year, introducing an elegant look with a real focus on everyday food and lifestyle content. The fact that our ABC has grown period-on-period as well as year-on-year just shows how well received the changes have been received by existing and new readers.”

Radio Times

The UK’s best-selling quality magazine, posted a combined circulation of 461,164, down -1.6% year-on-year, its best annual performance under Immediate ownership.
Radio Times continues to be the best-selling UK magazine brand by subscription, with 272,624 subscribers, up 9% year-on-year.
Zoe Helme, Radio Times Publisher, comments: “In these extraordinary times, Radio Times has achieved its best annual performance in over ten years. During the pandemic Radio Times has become even more important to our readers and with more people spending time at home we have brought new audiences to the brand looking for inspiration and guidance on what to watch.”


* Includes print and digital editions of Immediate Media Co brands, and BBC Top Gear Magazine, published under contract for BBC Studios, plus titles not audited in this period.

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