WHO DO YOU THINK YOU ARE? LIVE TO PUT DOWN NEW ROOTS AT BIRMINGHAM’S NEC

8 years ago

Who Do You Think You Are? Live, the world’s largest family history event, is to relocate to the Birmingham NEC next year.

 

 

Immediate Media Co, the special interest content and platform company, announces that Who Do You Think You Are? Live, the world’s largest family history event, is to relocate to the Birmingham NEC next year. 

Moving from Olympia, London, where the event has been running for eight successful years, the show will also change dates and will now be held from 16-18 April 2015. 

Sponsored by Ancestry.co.uk, Who Do You Think You Are? Live helps genealogy enthusiasts of all levels to uncover their roots, bringing together informative workshops, experts from the major subscription sites, museums, archives, specialist exhibitors and the largest gathering of family history societies. 

Andy Healy, Show Director, commented:

“We are delighted to be bringing Who Do You Think You Are? Live to this world-class venue. This move will allow us to take advantage of the NEC’s excellent facilities and transport links and will help us to add real value to the show, opening it up to exhibitors and visitors across the whole country, giving more people than ever the chance to unravel their family history.” 

David Gallagher, the NEC’s New Business Development Manager, added:

The NEC is a natural home for a show of this scale and we consistently deliver the right audience for the right show. Our location, as well as the venue’s size and flexibility, will be key to delivering the audience the organisers are after, and our Research & CRM team backed this up with their research findings which told us that over six million people fitting their specific visitor profile were situated within just two hours’ drive time of the NEC.” 

Who Do You Think You Are? Live is based on the popular television programme, produced by Wall To Wall (a Warner Bros. Television Productions UK company), which will celebrate its 100th episode later this year. To date, the series has seen celebrities including Marianne Faithfull, Patrick Stewart, Nigella Lawson, J.K. Rowling and Sebastian Coe trace their family trees to discover the secrets and surprises from their past. 

Immediate owns a majority share in Who Do You Think You Are? Live and has managed the show since November 2010. The 2014 event ran from 20-22 February, attracting around 14,000 visitors. It was announced in February that Who Do You Think You Are? Live is to launch in Glasgow at the SECC from 29-31 August 2014 as part of the Homecoming Scotland celebrations, marking the first time the event has been held outside of London.

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