Immediate: a leader in sustainable media

Immediate is an award-winning leader in sustainable publishing and advertising, influencing over 19 million UK consumers every month. Our audiences expect trusted content and more sustainable choices – and our partners expect campaigns that deliver.

IMClear is our low-carbon, cross-media solution, bringing together Immediate’s brands, insight and sustainability leadership to help advertisers run high-performing campaigns with a lower environmental impact.

Why we’ve built IMClear

Sustainability is now central to media planning – driven by regulation, consumer pressure and reputational risk. Marketing activity, especially media spend, must meet ESG reporting standards as well as performance targets.

Most current solutions are fragmented, focus only on carbon, or require multiple partners just to meet all requirements. IMClear simplifies this, giving advertisers a single, scalable way to meet sustainability commitments while still hitting campaign performance goals – across print, digital, video and partnerships.

What IMClear includes

• Low-carbon inventory across Immediate’s sites, with digital emissions around 40% lower than competitors and in the top 10% globally for sustainability (Scope3).
• High-impact, efficient formats verified by Scope3 and partners such as Adnami, designed to maximise attention with fewer emissions.
• Smart first-party targeting via Prism – including sustainability-focused segments as well as broader audience groups.
• Independent ESG measurement through GoodNet’s AI-powered tool GoodIQ, scoring campaigns against a wide range of ESG metrics, not just carbon.

How IMClear works

1. Pick your inventory – choose the Immediate brands and sites that best match your audience.
2. Select your formats – from effective, low-impact display and video formats designed for performance.
3. Set your KPIs – optimise to the metrics that matter, such as CTR, viewability or video completion.
4. Target & measure – activate Prism targeting and track ESG performance via GoodIQ pre- and post-campaign, with no extra fees and enhanced support for B Corp clients.

Think of it like building a meal deal: inventory, formats, KPIs, targeting and measurement – all assembled into one clear, sustainable solution.

Why partner with Immediate

Sustainability is embedded across Immediate – from a verified Net Zero target and 50% emissions reduction since 2019, to FSC paper, renewable-powered printing, albert-certified video production and the elimination of 99% of plastic packaging at the newsstand.

IMClear builds on this foundation to give advertisers transparent, accountable and trusted ESG media performance across every campaign.

Ready to see how your campaigns can be clearer, cleaner and more effective? Get in touch with our team:

• James Florence – James.Florence@immediate.co.uk
• Beth Shirazi – Beth.Shirazi@immediate.co.uk
• James Walmsley – James.Walmsley@immediate.co.uk