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Several smartphones are displayed on a blue surface, each screen showing different apps or media, including food delivery, streaming services, recipes, and TV shows.

Infinity scroll - swipe gallery

A horizontal swipe gallery designed for exploratory browsing on mobile

Overview

The swipe gallery format lets users explore content at their own pace, sliding through each frame with intuitive left and right swipes to create a seamless mobile experience.  

Unlike the pinned gallery format, no scroll lock is applied. This allows users to freely navigate forward or backward between frames, making it ideal for exploratory browsing such as showcasing products or recipes.   

Examples

HSL

Please note: Scroll lock is not available on this format.

Two smartphones display food ads. The left screen shows a banner for plant-based meat, and the right screen features a vibrant ad with a chopped cheese sandwich and the text “Get the recipe.”.

Deliverables

⚠️ To ensure all key content displays correctly on all mobile screen sizes, please keep overlays within the safe zones area.

1: Background image

  • Number of backgrounds: 2-6
  • Dimensions: 1080 x 1920px
  • File type: jpg, png, webp

2: Overlay

Additional elements that sit on top of the background image such as the logo, pack shot or button.

  • Number of overlays: 2-6
  • Dimensions: 1080 x 1920px
  • File type: png, webp, svg (transparent background)

3: Progress bar

  • Hex colour code (i.e. #00d3ff)

4: Infinity sticky banner (Optional)

  • Dimensions: 860 x 200px
  • File type: jpg, png, webp

Initial file load

  • 1mb

⚠️ Ensure all assets are compressed and optimised before delivery for the best performance – tinypng.com is your friend!

All advertisements are subject to approval prior to the start of the campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specifications outlined in this document.