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A flat lay of smartphones and tablets on a blue surface displaying various colorful websites and apps, including food recipes, Radio Times, LEGO gaming, and a parenting site.

Infinity skin - gallery

A continuous scrolling format that evolves as users explore content across the site UPDATE

Overview

An immersive skin format that seamlessly reveals multiple creative states on scroll. UPDATE

This format requires 4–6 creative with overlay elements and one top banner.

Different options for user interaction available, please see below for details.

For detailed tips and guidance, check out our Infinity skin guide

Examples

Finish

Kerrygold

A website mockup featuring LEGO-themed ads, including a LEGO minifigure with popcorn and the text Find the perfect gift on the right, with a purple sidebar showing LEGO icons for entertainment and gaming.

Deliverables

1: Background image

Please choose only one background option.

Option 1: Flex image panels (left and right)
Two individual left and right image panels — ideal for creatives that require greater control and flexibility.

  • Number of backgrounds: 4-6 per left and right
  • Dimensions: 600 x 1440px
  • File type: jpg, png, webp

Option 2: Continuous image background
A single image that blends smoothly with a transparent top banner for an uninterrupted look.

  • Number of backgrounds: 4-6
  • Dimensions: 2580 x 1440px
  • File type: jpg, png, webp

3: Top/middle/bottom overlays

Additional elements that sits on top of the background e.g logo/pack shot/button.

  • Number of overlays: 1-3 per creative
  • Dimensions: 600 x 1440px max*
  • File type: png, webp, svg (transparent background)

*To achieve correct alignment, be sure to export overlays without unused transparent areas. The scale and placement can be configured within the template settings.

5: Top banner

  • Number of top banners: 1
  • Dimensions: 980 x 270px
  • File type: jpg, png, webp

6: Gallery interaction options

  • Trigger scroll
  • Timer
  • Carousel buttons

7: Sticky video (optional)

  • Video ratio: 16:9 or 1:1
  • Max video length: 20-30 seconds recommended
  • File type: mp4
  • Video position options:
    • Top banner: left, centre or right
    • Skin panels: left or right side and positioned top, middle or bottom

Initial file load

  • 1mb (excluding video)

⚠️ Ensure all assets are compressed and optimised before delivery for the best performance – tinypng.com is your friend!

Please note: if you’re running this as part of a full takeover, speak to your sales planner for details on any additional formats required, and see Standard display for individual ad unit specifications

All advertisements are subject to approval prior to the start of the campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specifications outlined in this document.