Planning
Understand who your audience is and how best to reach them — wherever they're engaging with the things they care about most.
Immediate Media’s First-Party Data Proposition
See your audience in a different light
PRISM is Immediate Media’s next-generation first-party data and insight platform — designed to help brands reach passionate consumers in premium, brand-safe environments, with precision and intelligence at every step of the journey. It combines planning, research, insight, segmentation and measurement into a single, end-to-end solution.
Get in touchHow PRISM works
PRISM is built around five pillars that work together to help you understand, reach and measure the audiences that matter most to your brand.
Research
Tap into rich, real-world insight about what people think, feel and do within your category.
Insight
Leverage Immediate’s editorial knowledge to identify upcoming trends and the moments when audiences are most receptive.
Segmentation
Access thousands of first-party data points — from contextual signals to one-to-one matching — for precise audience creation.
Measurement
See real return on investment: attention, brand perception shifts and campaign impact delivered in detail.
What PRISM offers you
Access to 100% of our premium, brand-safe inventory
End-to-end measurement and insight, from segment creation to post-campaign analysis
Market intelligence from leading brands like GoodFood and RadioTimes
A truly bespoke approach for every client, from segment creation to data collaboration
Immediate’s portfolio — including Good Food, Gardeners’ World, Radio Times and MadeForMums — generates millions of intent-rich signals every day across food, gardening, entertainment, parenting and more. This is where PRISM begins: with a deep understanding of what people love, how they behave and where they’re giving their attention.
We turn audience behaviour into trends… and trends into effective campaigns.
How PRISM helps advertisers
PRISM has three simple benefits at its core:
Benefit 1
Brand safe, premium environments.
Benefit 2
Cutting-edge audience and contextual capability.
Benefit 3
End-to-end insight from planning to post-campaign analysis.
Our Data Products
PRISM brings together a suite of tools designed to give advertisers maximum clarity, control and performance:
IM Audience
Award-winning audience targeting powered by bespoke segment creation.
Context IQ
Next-generation contextual targeting with brand safety and sentiment analysis.
Data Fusion
Match your first-party data with ours for deeper insight and highly strategic activation.
IM Access
Self-serve planning with real-time insight into our audiences and their behaviours.
Cohorts
A privacy-first, sustainable targeting method with no user-level data or device storage required.
IM Insight
Unique data points drawn from bespoke audience panels, editorial trends and behavioural signals.
Why first-party data matters now
The open internet is becoming harder for advertisers to navigate. Premium publishers are under-utilised, and a significant share of impressions aren’t delivering meaningful value.
40%
of audiences are currently addressable
25%
of ad impressions are served on MFA sites
50%
of inventory is ad-blocked or non-consented
15%
of premium web inventory is available via open auction
In this landscape, first-party data isn’t just an advantage — it’s essential. Two-thirds of publishers say 1P data will have the biggest impact on revenue in 2024.