Magazine publishers launch Atria
Wednesday 28 January, 2026
Today leading magazine media publishers launch Atria, a new premium marketplace that will make it easier for advertisers and agencies to reach quality audiences at scale, in brand-safe, trusted online environments.
For the first time, advertisers will be able to run a single campaign across the UK’s leading trusted editorial brands of Bauer, Future, Hearst UK, HELLO!, Immediate, and Time Out.
The new publisher marketplace, Atria, hosted by Permutive, will make it easier for advertisers and agencies to plan and book across trusted editorial environments at scale.
Atria is powered by publisher-owned audience first party data, giving advertisers access to high-quality, brand-safe inventory and audiences all in one place.
Brands include Time Out, HELLO!, ELLE, Grazia, Good Food, Good Housekeeping, Woman & Home, Cycling Weekly, Empire, Radio Times, Cosmopolitan, FourFourTwo, Mother&Baby, BBC Gardeners World, Esquire, Red, Ideal Home, Country Walking, Car, Olive, MadeForMums, Runner’s World, MCN, BBC Top Gear and many more.
‘Atria is a hugely positive step forward for the advertising community. By bringing together the UK’s most trusted editorial brands on a single platform, we’re making it easier for agencies and advertisers to access guaranteed quality, brand-safe environments at scale – at a time where it’s never been more important. This innovation gives advertisers a smarter, more effective and transparent way to connect with our premium audiences.’
Cath Waller, Managing Director, Advertising at Immediate and Chair of PPA Magnetic
Advertisers and agencies can find out more at www.atria.co.uk or contact info@atria.co.uk.
Magazine publishers launch Atria
Leading magazine publishers have launched Atria, a new premium marketplace enabling advertisers to reach quality audiences at scale in trusted, brand-safe environments. For the first time, a single campaign can run across the UK’s leading editorial brands from Immediate, Bauer, Future, Hearst UK, HELLO!, and Time Out.
Read more
Secret to joy revealed – stop doom scrolling and be more intentional with your leisure time
Despite being our most common leisure activity, social media scrolling brings the least joy, according to a new nationally representative study by the University of Sussex, commissioned by Immediate, revealing a disconnect between how we spend our free time and what supports wellbeing.
Read more
Good Health by Good Food launches, bringing trusted health advice to social audiences
Good Food, the UK’s leading food media brand, has announced the launch of Good Health by Good Food, delivering trusted, science-based health advice to social-first audiences.
Read more