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Summer begins with Boursin

Tuesday 03 June 2025
A vibrant salad with greens, radicchio, raspberries, and Boursin cheese crumbles sits next to a Boursin cheese box. Text reads: “Summer Begins with Boursin. Partnership case study • May-July 2024.”.
Smartphones display the Boursin campaign on Good Food’s website, featuring recipes and summer promotions. A summary explains the successful 360 campaign using multiple channels to boost brand awareness and audience engagement.
A campaign summary for Boursin cheese features a brief, strategies, and images of summer-themed recipes and digital ads. Key points include influencer videos, native articles, playful GIF ads, and social media tactics to boost brand awareness.
Two smartphones display the Boursin website, surrounded by colorful text boxes with campaign statistics: 21% increase in awareness, 17% in purchase intent, 16% in consideration, and 12% in preference.

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