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Immediate announces largest ever one day commercial partnership, with P&O Cruises

Thursday 16 March, 2023

Immediate announces its largest ever one day commercial partnership, with P&O Cruises for the launch of its new ship, Arvia. The cruise ship brand is taking over all of Immediateโ€™s digital inventory for one day, today March 16th.

The one day digital takeover will drive traffic to a dedicated page on RadioTimes.com where a live appointment-to-view YouTube event will take place at 7pm GMT.

The partnership is led by RadioTimes.com, in addition to an advertising takeover across all of Immediateโ€™s digital channels, which includes some of the best loved, premium brands in the UK, such as BBCGoodFood.com, GardenersWorld.com, HistoryExtra, MadeForMums and olive. 19 million consumers visit Immediateโ€™s digital channels every month.

The appointment-to-view event on Barbadosโ€™s Heywoods Beach will see chart-topping singer Nicole Scherzinger christening the Arvia with the traditional bottle smash. Popstar and The Voice UK favourite Olly Murs will also be performing some of his best-loved hits, with DJs Sara Cox and Trevor Nelson on hand to present the night of entertainment.

โ€œWeโ€™re so pleased to be working with our friends at P&O Cruises for this huge moment to launch their stunning new ship, Arvia. This one day multi-brand high impact takeover is a record for Immediate with P&O reaching up to an audience of over 2 million. RadioTimes.com is the go-to site for entertainment news and guidance, so itโ€™s a perfect place to host a big โ€œappointment to viewโ€ event. The launch of Arvia with its stellar line up of big name stars is definitely something everyone should tune into.โ€

Rob Hunt, Creative Partnerships Director

This partnership builds on the ongoing campaign that P&O Cruises is running across Immediateโ€™s portfolio, which includes sourcing and managing big name talent for three โ€œSail With the Starsโ€ cruises this Summer.