Made For Mums Toy Awards 2025 winners announced
Monday 27 October, 2025
The MadeForMums Toy Awards 2025 have been revealed after months of rigorous testing, insightful play sessions and real-life family feedback.
The MadeForMums Toy Awards, now in their ninth year are widely recognised by parents, retailers and industry insiders, thanks to their thorough testing process, which includes hundreds of real children, their families, and the expert MadeForMums editorial team.
This year, the awards spotlighted outstanding toys for all age groups, from newborns through to teens, with a strong focus on fun, educational value, innovation, sustainability and value for money.
โThe MadeForMums Toy Awards are rooted in real-world testing with real families. Every toy entered was played with, handled, built, bashed and loved by our child judges, helping us find the toys that genuinely deliver joy, creativity and lasting value.โ
Danielle Graph, Community Manager, Community Manager

For the full list of MadeForMums Awards winners, visit MadeForMums.
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