Made For Mums Toy Awards 2025 winners announced
Monday 27 October, 2025
The MadeForMums Toy Awards 2025 have been revealed after months of rigorous testing, insightful play sessions and real-life family feedback.
The MadeForMums Toy Awards, now in their ninth year are widely recognised by parents, retailers and industry insiders, thanks to their thorough testing process, which includes hundreds of real children, their families, and the expert MadeForMums editorial team.
This year, the awards spotlighted outstanding toys for all age groups, from newborns through to teens, with a strong focus on fun, educational value, innovation, sustainability and value for money.
โThe MadeForMums Toy Awards are rooted in real-world testing with real families. Every toy entered was played with, handled, built, bashed and loved by our child judges, helping us find the toys that genuinely deliver joy, creativity and lasting value.โ
Danielle Graph, Community Manager, Community Manager

For the full list of MadeForMums Awards winners, visit MadeForMums.
Latest news

Secret to joy revealed โ stop doom scrolling and be more intentional with your leisure time
Despite being our most common leisure activity, social media scrolling brings the least joy, according to a new nationally representative study by the University of Sussex, commissioned by Immediate, revealing a disconnect between how we spend our free time and what supports wellbeing.
Read more
Good Health by Good Food launches, bringing trusted health advice to social audiences
Good Food, the UKโs leading food media brand, has announced the launch of Good Health by Good Food, delivering trusted, science-based health advice to social-first audiences.
Read more
Immediate announces Jon Restall as Director of Trading and Clients
Immediate has appointed Jon Restall as Director of Trading & Clients, responsible for leading strategy across its Entertainment and Food & Wellness clients and overseeing the companyโs agency trading agreements.
Read more