Mario Lamaa, Immediate’s Managing Director, Data & Revenue Operations has been named in The Media Leader’s Future 100 list. The list recognises and supports emerging leaders in the media industry, focusing on those who demonstrate ability to embrace disruption, foster inclusion, show courage, and strive for excellence.

Mario was recognised for driving innovation and excellence and championing inclusion.

Mario has led or overseen many innovative technical projects, across ad product, ad tech, commercial data & insight, native and in-app, contributing to significant digital growth.

Beyond his technical achievements, Mario is a strong advocate for diversity and inclusion, with a focus on building a more representative team within the traditionally male-dominated Rev Ops industry. He has made measurable improvements in increasing both gender and ethnic diversity in the recruitment, development and promotions across his team.

Mario now joins The Future 100 club of future industry shapers, with ‘professionals from all corners of media, which champions connection, access and opportunity through networking events.’