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olive magazine relaunches as a premium lifestyle brand uniting food, drink, travel and wellbeing

A pavlova dessert topped with whipped cream, cherries, cherry sauce, and mint leaves sits on a white cake stand. A lit candle and a glass of cherry sauce are visible in the background.
Three glasses of Tiramasu martini topped with grated chocolate are arranged on a tray. A hand with white nail polish holds one glass. A lit candle and a ladyfinger cookie are in the background.

Thursday 23 October, 2025

olive magazine has relaunched as a premium lifestyle brand uniting food, drink, travel and wellbeing, featuring a beautifully designed 148-page magazine published eight times a year, supported by a dynamic new olivemagazine.com and refreshed social channels offering daily inspiration.

The magazine features a bold new look, additional pagination, and a global focus offering inspiration to readers who love to eat well, travel widely and live beautifully.

โ€œWe are very proud to launch the new-look olive, a vibrant evolution featuring stunning visuals, inspirational videos, and insightful storytelling from both our in-house talent and experts around the globe. Itโ€™s a major investment across print and digital, but we know our passionate audiences love discovering new things, and we are confident olive unlocks the best recommendations and ideas for anyone whoโ€™s interested in food, travel and wellbeing.โ€

Lily Barclay, Content Director, olive

Black and white headshot of Lily Barclay, Content Director at Immediate. She has straight, long dark hair, and looks into the camera with a neutral expression. The background is softly blurred with visible lights.

oliveโ€™s new digital-first strategy brings its expert network to life, through collaborations with on-the-ground food creators, global correspondents and chefs, blending insider access with unique insights and storytelling.

 

โ€œFor 22 years olive has redefined the way audiences cook, eat, travel and live, and from today the relaunched olive offers the perfect combination of digital-first daily inspiration across olivemagazine.com and social, alongside a beautifully curated print magazine designed for the coffee table, not the kitchen. This investment reflects oliveโ€™s strength as a premium global brand, and taps into the current celebration of printโ€™s revival, powered by oliveโ€™s already strong digital presence.โ€

Simon Carrington, Commercial Director, olive

Simon Carrington, Commercial Director, Food Group, Immediate Media Co.

The new-look olivemagazine.com and oliveโ€™s social channels @olivemagazine, with 202K followers on Instagram and 1.1K on TikTok, offer fresh content daily, from expert guides to destination features and curated recommendations.

โ€œWith stunning visuals, personality-led video and compelling storytelling, olive energises our audiences with new ideas to help them feel their best, stay curious and spend their time well. Our network of experts stay at the forefront of trends and also set new ones – spotlighting unique ingredients, tapping into evolving global food scenes and cutting through the latest wellbeing myths. Our audience might come for the food, but theyโ€™ll stay for the inspiration.โ€

Alex Crossley, Digital Growth Lead, olive

Headshot of Alex Crossley, Editor, olivemagazine.com, Immediate Media Co.

“The olive Christmas issue, out today, is packed with inspiration to remix and revive your seasonal celebrations. Thereโ€™s every recipe you need for the holidays, from gorgeous sharing starters, to clever fuss-free party food from Gurd Loyal and a Swedish smorgasboard from Sebastian Graus (@sebscrispyclub). Weโ€™ve also called on our star baker, Edd Kimber (@theboywhobakes), to create sweet showstoppers for your Big Day including our mulled wine cherry pavlova cover star.

oliveโ€™s brilliant travel section takes a deep dive into the cuisine of the Czech Republic and the fascinating food culture of South Tyrol. While the expanded wellbeing section has everything you need to thrive, from gut-friendly recipes to advice on to how to avoid that overindulged feeling so you can really enjoy the best the season has to offer.โ€

Janine Ratcliffe, Editor, olive

Black and white headshot of Janine Ratcliffe, Deputy Editor and Podcast Host at Immediate. She has straight, shoulder-length blonde hair and light eyes, wearing a light-colored turtleneck sweater, and looks at the camera with a slight smile.

The Christmas issue of the relaunched olive magazine is out now โ€” find out more at olivemagazine.com

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