olive magazine relaunches as a premium lifestyle brand uniting food, drink, travel and wellbeing
Thursday 23 October, 2025
olive magazine has relaunched as a premium lifestyle brand uniting food, drink, travel and wellbeing, featuring a beautifully designed 148-page magazine published eight times a year, supported by a dynamic new olivemagazine.com and refreshed social channels offering daily inspiration.
The magazine features a bold new look, additional pagination, and a global focus offering inspiration to readers who love to eat well, travel widely and live beautifully.
โWe are very proud to launch the new-look olive, a vibrant evolution featuring stunning visuals, inspirational videos, and insightful storytelling from both our in-house talent and experts around the globe. Itโs a major investment across print and digital, but we know our passionate audiences love discovering new things, and we are confident olive unlocks the best recommendations and ideas for anyone whoโs interested in food, travel and wellbeing.โ
Lily Barclay, Content Director, olive

oliveโs new digital-first strategy brings its expert network to life, through collaborations with on-the-ground food creators, global correspondents and chefs, blending insider access with unique insights and storytelling.
โFor 22 years olive has redefined the way audiences cook, eat, travel and live, and from today the relaunched olive offers the perfect combination of digital-first daily inspiration across olivemagazine.com and social, alongside a beautifully curated print magazine designed for the coffee table, not the kitchen. This investment reflects oliveโs strength as a premium global brand, and taps into the current celebration of printโs revival, powered by oliveโs already strong digital presence.โ
Simon Carrington, Commercial Director, olive

The new-look olivemagazine.com and oliveโs social channels @olivemagazine, with 202K followers on Instagram and 1.1K on TikTok, offer fresh content daily, from expert guides to destination features and curated recommendations.
โWith stunning visuals, personality-led video and compelling storytelling, olive energises our audiences with new ideas to help them feel their best, stay curious and spend their time well. Our network of experts stay at the forefront of trends and also set new ones – spotlighting unique ingredients, tapping into evolving global food scenes and cutting through the latest wellbeing myths. Our audience might come for the food, but theyโll stay for the inspiration.โ
Alex Crossley, Digital Growth Lead, olive

“The olive Christmas issue, out today, is packed with inspiration to remix and revive your seasonal celebrations. Thereโs every recipe you need for the holidays, from gorgeous sharing starters, to clever fuss-free party food from Gurd Loyal and a Swedish smorgasboard from Sebastian Graus (@sebscrispyclub). Weโve also called on our star baker, Edd Kimber (@theboywhobakes), to create sweet showstoppers for your Big Day including our mulled wine cherry pavlova cover star.
oliveโs brilliant travel section takes a deep dive into the cuisine of the Czech Republic and the fascinating food culture of South Tyrol. While the expanded wellbeing section has everything you need to thrive, from gut-friendly recipes to advice on to how to avoid that overindulged feeling so you can really enjoy the best the season has to offer.โ
Janine Ratcliffe, Editor, olive

The Christmas issue of the relaunched olive magazine is out now โ find out more at olivemagazine.com
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