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Nine smartphones are displayed on a blue background, each showing different colorful app screens. The center phone features streaming content with images from TV shows and the Sky logo. Other phones display apps with text and images.

Infinity scroll - card reel

A mobile format that showcases multiple creatives as you scroll

Overview

As the user scrolls into the experience, the card reel appears mid-page and automatically cycles through multiple creative cards, allowing each one to take its turn without any additional scrolling or interaction – although users can choose to scroll through the cards manually if they wish. 

This format is ideal for campaigns with multiple messages or products to moments to display within one engaging experience.  

Examples

HBO Max (features an optional Tandem video banner)

 

Two smartphones display a cruise line app with options like Home From Home and Standout Service over ship and service photos. The text reads, Set sail on your next story. Blue gradient background.

Deliverables

 

1: Top unit

Please choose one option only.

Option 1: Image

  • Dimensions: 1080 x 607px
  • File type: jpg, png, webp, svg or layered design file (ie. psd)

Option 2: Video

  • Video ratio: 16:9
  • Max video length: 30 seconds (15 recommended)
  • File type: mp4
  • File size: 500mb max

2: Headline overlay

  • Dimensions: 1080 x 100px
  • File type: png, webp, svg or layered design file (ie. psd)

3: Cards

  • Number of images: 2-12
  • Dimensions: 486 x 650px
  • File type: jpg, png, webp, svg or layered design file (ie. psd)

4: CTA overlay

  • Dimensions: 1080 x 220px
  • File type: png, webp, svg or layered design file (ie. psd)

5: Background

⚠️ No text or logos, we recommend using a coloured or textured background image only.

  • Dimensions: 1080 x 1920px
  • File type: jpg, png, webp, svg or layered design file (ie. psd)

6: Infinity sticky banner

  • Dimensions: 860 x 200px
  • File type: jpg, png, webp, svg or layered design file (ie. psd)

7: Tandem video banner (optional)

⚠️ This can only be implemented if the top unit is using the video option (see above). The Infinity sticky banner must also be supplied, as this will be revealed once the video has finished playing.

We recommend using a coloured or textured background image with no text or logos, as they may be covered by the video, which is positioned centrally. 

  • Dimensions: 860 x 200px
  • File type: jpg, png, webp, svg or layered design file (ie. psd)

Initial file load

  • 1mb (excluding video)

⚠️ Ensure all assets are compressed and optimised before delivery for the best performance – tinypng.com is your friend!

All advertisements are subject to approval prior to the start of the campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specifications outlined in this document.