Insights from Immediate
How UK holidaymakers are planning their travel in 2026
Travel is a top spending priority in 2026, with many UK residents choosing trips and experiences over saving for later life or inheritance. A YouGov survey of 2,000+ adults, commissioned by Immediate, highlights travel plans, spending, preferences, and attitudes toward enjoyment, passion, and inheritance.
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How the UK Really Eats
Good Food has shaped UK food culture for 35+ years. New 2026 HFSS ad rules signal a major shift in marketing and healthier choices. The annual Good Food Nation survey explores changing habits, attitudes, and behaviours, highlighting opportunities for brands to connect through meaningful, values-led content.
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