Insights from Immediate
Good Food Nation 2026 - How the UK Really Eats
Now in its 13th year, Good Food Nation 2026 uncovers how the UK really eats - and what it means for brands.
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Joy Test - What Really Makes Us Happy?
Immediate partnered with the University of Sussex to survey nearly 10,000 people on what truly brings joy. The findings are clear: intentional activities like gardening, cooking, and listening to the radio make us measurably happier. Social media, despite being our most frequently engaged with leisure activity, ranked last.
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How UK holidaymakers are planning their travel in 2026
Travel is a top spending priority in 2026, with many UK residents choosing trips and experiences over saving for later life or inheritance. A YouGov survey of 2,000+ adults, commissioned by Immediate, highlights travel plans, spending, preferences, and attitudes toward enjoyment, passion, and inheritance.
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Good Food Nation 2025 - How the UK Really Eats
Good Food has shaped UK food culture for 35+ years. New 2026 HFSS ad rules signal a major shift in marketing and healthier choices. The annual Good Food Nation survey explores changing habits, attitudes, and behaviours, highlighting opportunities for brands to connect through meaningful, values-led content.
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