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Nine smartphones are displayed on a blue background, each showing different colorful app screens. The center phone features streaming content with images from TV shows and the Sky logo. Other phones display apps with text and images.

Infinity scroll - core (image)

An image-led format that keeps your brand front and centre

Overview

Infinity scroll – core is a mobile format where the main creative is delivered as either a static image or custom animation.

An Infinity sticky banner appears before and after the main creative, creating a seamless, consistent brand presence as users move through the page.

Examples

Sky

LEGO (features custom animation)

Two smartphones on a blue background display streaming service apps; one shows a promotion for Sky, the other shows TV and movie options from Sky and Netflix on the RadioTimes app.

Deliverables

1: Background image

⚠️ To ensure all key content displays correctly on all mobile screen sizes, please keep within the safe zones area.

  • Dimensions: 1080 x 1920px
  • File type: jpg, png, webp or layered design file (ie. psd)

2: Overlay

Additional elements that sit on top of the background image such as the logo, pack shot or button.

  • Number of overlays: 1
  • Dimensions: 1080 x 1920px max
  • File type: png, webp, svg (transparent background) or layered design file (ie. psd)

3: Infinity sticky banner

  • Dimensions: 860 x 200px
  • File type: jpg, png, webp or layered design file (ie. psd)

Initial file load

  • 1mb

⚠️ Ensure all assets are compressed and optimised before delivery for the best performance – tinypng.com is your friend!

All advertisements are subject to approval prior to the start of the campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specifications outlined in this document.