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Nine smartphones are displayed on a blue background, each showing different colorful app screens. The center phone features streaming content with images from TV shows and the Sky logo. Other phones display apps with text and images.

Infinity scroll - core (vertical video)

A vertical video-led format that puts your brand centre stage

Overview

Infinity scroll – core (vertical video) is a mobile format that puts video at the heart of the scroll experience, creating a consistent brand presence as users move through the page. 

An Infinity sticky banner appears before and after the main creative.

Examples

Birra Moretti

 

Two smartphones display a Sainsburys ad for Italian burrata cheese, featuring figs and basil. The ad includes a Shop now button and the Sainsburys logo on a white and orange background.

Deliverables

1: Vertical video

⚠️ To ensure all key content displays correctly on all mobile screen sizes, please keep within the safe zones area.

  • Video ratio: 9:16
  • Max video length: 30 seconds (15 recommended)
  • File type: mp4
  • File size: 500mb max

2: Infinity sticky banner

  • Dimensions: 860 x 200px
  • File type: jpg, png, webp or layered design file (ie. psd)

Initial file load

  • 1mb (excluding video)

⚠️ Ensure all assets are compressed and optimised before delivery for the best performance – tinypng.com is your friend!

All advertisements are subject to approval prior to the start of the campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specifications outlined in this document.