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Nine smartphones are displayed on a blue background, each showing different colorful app screens. The center phone features streaming content with images from TV shows and the Sky logo. Other phones display apps with text and images.

Infinity scroll - core (widescreen video)

A widescreen video-led format that gives your message more room to shine

Overview

Infinity scroll – core (widescreen video) is a mobile format that offers space to bring together video, imagery and supporting brand messaging within one seamless experience.

As users move through the page, the widescreen video sits within the main creative, while the surrounding space can be used to reinforce key messages, branding or calls to action.

An Infinity sticky banner appears before and after the main creative.

Examples

JAECOO

National Geographic (features an optional Tandem video banner)

 

Two smartphones display a Top Gear webpage about the Audi RS6. One shows an article preview, the other shows a video thumbnail with the Audi logo and RS6 badge. Blue gradient background.

Deliverables

1: Background image

⚠️ To ensure all key content displays correctly on all mobile screen sizes, please keep within the safe zones area.

  • Dimensions: 1080 x 1920px
  • File type: jpg, png, webp or layered design file (ie. psd)

2: Overlay

Additional elements that sit on top of the background image such as the logo, pack shot or button.

  • Number of overlays: 1
  • Dimensions: 1080 x 1920px max
  • File type: png, webp, svg (transparent background) or layered design file (ie. psd)

3: Video

  • Video ratio: 16:9
  • Max video length: 30 seconds (15 recommended)
  • File type: mp4
  • File size: 500mb max
  • Video position options:
    • positioned top, middle or bottom

4: Infinity sticky banner

  • Dimensions: 860 x 200px
  • File type: jpg, png, webp or layered design file (ie. psd)

5: Tandem video banner (Optional)

The Infinity sticky banner must also be supplied, as this will be revealed once the video has finished playing.

We recommend using a coloured or textured background image with no text or logos, as they may be covered by the video, which is positioned centrally. 

  • Dimensions: 860 x 200px
  • File type: jpg, png, webp, svg or layered design file (ie. psd)

Initial file load

  • 1mb (excluding video)

⚠️ Ensure all assets are compressed and optimised before delivery for the best performance – tinypng.com is your friend!

All advertisements are subject to approval prior to the start of the campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specifications outlined in this document.