Overview
The infinity scroll – gallery format delivers content frame by frame, guiding users through a seamless and engaging mobile experience. This format supports either a vertical lock gallery or horizontal swipe gallery, depending on the campaign objectives and storytelling needs.
Option 1: Vertical lock gallery (2-4 slides)
On first interaction, the gallery applies a one-time scroll lock, progressing users through each frame before they exit. Once released, the lock does not re-trigger, and scrolling back up will display only the final frame.
Please note: Vertical lock gallery is not available as part of an Eclipse takeover package.
Option 2: Horizontal swipe gallery (2-6 slides)
The horizontal swipe gallery allows users to navigate freely between frames using left and right swipes, with no scroll lock applied.
Examples
Deliverables
⚠️ To ensure all key content displays correctly on all mobile screen sizes, please keep overlays within the safe zones area.
1: Background image
- Number of backgrounds: 2-4 vertical lock gallery or 2-6 for the horizontal swipe gallery
- Dimensions: 1080 x 1920px
- File type: jpg, png, webp
2: Overlay
Additional elements that sit on top of the background image such as the logo, pack shot or button.
- Number of overlays: 2-4 vertical lock gallery or 2-6 for the horizontal swipe gallery
- Dimensions: 1080 x 1920px
- File type: png, webp, svg (transparent background)
3: Progress bar
- Hex colour code (i.e. #00d3ff)
4: Infinity sticky banner (Optional)
- Dimensions: 860 x 200px
- File type: jpg, png, webp
Initial file load
- 1mb
⚠️ Ensure all assets are compressed and optimised before delivery for the best performance – tinypng.com is your friend!
All advertisements are subject to approval prior to the start of the campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specifications outlined in this document.