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Nine smartphones are displayed on a blue background, each showing different colorful app screens. The center phone features streaming content with images from TV shows and the Sky logo. Other phones display apps with text and images.

Infinity scroll - slider

Switch between creatives with a smooth reveal

Overview

Infinity scroll – slider is an immersive mobile format that allows you to seamlessly transition between two creative backgrounds, creating an engaging reveal experience.

As you swipe the slider, it reveals each background, allowing two visuals to work together within a single execution.

This format is ideal for campaigns built around comparison, transformation or discovery, giving you an active role in exploring the creative.

Examples

Click here to see preview

Two smartphones on a blue surface display a nature-themed mobile website mockup, featuring trees, a green header, buttons labeled Explore more, and text reading Whatever the season, Step into the wild..

Deliverables

1: Background image (x2)

⚠️ To ensure all key content displays correctly on all mobile screen sizes, please keep within the safe zones area.

Please supply 2 image backgrounds.

  • Dimensions: 1080 x 1920px
  • File type: jpg, png, webp or layered design file (ie. psd)

2: Overlay

Additional elements that sit on top of the background image such as the logo, pack shot or button.

  • Number of overlays: 1
  • Dimensions: 1080 x 1920px max
  • File type: png, webp, svg (transparent background) or layered design file (ie. psd)

3: Infinity sticky banner

  • Dimensions: 860 x 200px
  • File type: jpg, png, webp or layered design file (ie. psd)

Initial file load

  • 1mb

⚠️ Ensure all assets are compressed and optimised before delivery for the best performance – tinypng.com is your friend!

All advertisements are subject to approval prior to the start of the campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specifications outlined in this document.