Overview
An innovative new fully responsive autoplay video format encouraging users to swipe upwards to make the video fill the screen with sound on.
Creative requirements
Initial state
- Dimensions: 750x200px max
- Do not place any copy/CTA within the 359x200px area on the left where the video sits, please fade this to a solid colour.
- File type: Completed layered .psd template, jpg, png
- Max file size: 40kb
Expanded state & CTA bar
- Dimensions: 750x112px max
- File type: Completed layered psd template, jpg, png
- Max file size: 40kb.
Progress video bar
- Hex colour code (i.e. #00d3ff)
Video
- Video ratio: 16:9
- Max video length: 20 seconds
- Max file size: 1mb
- File type: mov, avi, mp4
Video poster
- Dimensions: 358x200px
- File type: jpg
What’s the process?
Please complete the briefing form and supply all necessary assets. If these assets include your own fonts, please provide a third party licence giving us permission to use. If you wish us to design/build (recommended), no further action is required at this stage and you will subsequently be provided with mock-ups of your ads for approval. If you prefer to design your own ad(s) then please supply the completed files to the relevant spec(s) specified above/in the template psd.
All advertisements are subject to approval prior to start of campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specification laid out in this document.