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A flat lay of smartphones and tablets on a blue surface displaying various colorful websites and apps, including food recipes, Radio Times, LEGO gaming, and a parenting site.

Infinity Skin

Premium responsive format for a visually immersive desktop experience

Overview

The infinity skin format delivers a highly engaging, visually striking experience on desktop through either flex image panels or a flow image background. Both options support sticky videos and animations – ensuring your creative stays visible, even when the top banner scrolls out of view.

Examples

Nacon

Beko

A computer screen displays an ad for Architect Life featuring a woman holding blueprints, a modern house in the background, and game boxes for Xbox, PlayStation, and Switch on a blue gradient background.

Deliverables

Background image
(Please choose only one option)

Option 1: Flex image panels (left and right)
Customisable individual left and right panels — ideal for creatives that require greater control and flexibility.

  • Dimensions: 600 x 1440px
  • File type: jpg, png

Option 2: Flow image background
Seamless Full-Screen: A single image that blends smoothly with the top banner for an uninterrupted look.

  • Dimensions: 2580 x 1440px
  • File type: jpg, png

Overlay elements
Any additional elements that sits on top of the background e.g logo or packshot.

  • Dimensions: 600 x 1440px max
  • File type: png, SVG

Top banner

  • Dimensions: 980 x 270px
  • File type: jpg, png

Sticky video (Optional)

  • Dimensions: 1980 x 1080px (9:16) or 1080 x 1080px (1:1)
  • Max video length: 20/30 seconds recommended
  • File type: mp4

Total file weight

250kb

⚠️ Ensure all assets are compressed and optimised before delivery for the best performance – tinypng.com is your friend!

All advertisements are subject to approval prior to start of campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specification laid out in this document.