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A flat lay of smartphones and tablets on a blue surface displaying various colorful websites and apps, including food recipes, Radio Times, LEGO gaming, and a parenting site.

Infinity skin - card reel

A continuous scrolling format that evolves as users explore content across the site

Overview

An immersive skin format that seamlessly reveals multiple creative states on scroll.

Each layout contains 4–6 creative sets with overlay elements, cards and one top banner.

Both the left and right sides of this format can be swapped, depending on your preference.

For detailed tips and guidance, check out our Infinity skin guide

Examples

LEGO

Freshlay Farms

A website mockup featuring LEGO-themed ads, including a LEGO minifigure with popcorn and the text Find the perfect gift on the right, with a purple sidebar showing LEGO icons for entertainment and gaming.

Deliverables

1: Background left

Can either be a single image, block colour or gradient.

  • Number of backgrounds: 1
  • Dimensions: 600 x 1440px
  • File type: jpg, png, webp
  • Please provide hex code if using a block colour or gradient

2: Background right

  • Number of backgrounds: 4-6
  • Dimensions: 600 x 1440px
  • File type: jpg, png, webp

3: Top/middle/bottom overlays

Additional elements that sits on top of the background e.g logo/pack shot/button.

  • Number of overlays: 1-3 per creative
  • Dimensions: 600 x 1440px max*
  • File type: png, webp, svg (transparent background)

*To achieve correct alignment, be sure to export overlays without unused transparent areas. The scale and placement can be configured within the template settings.

4: Cards

  • Number of images: 4-6
  • Dimensions: 600 x 900px
  • File type: jpg, png, webp, svg

5: Top banner

  • Number of top banners: 1
  • Dimensions: 980 x 270px
  • File type: jpg, png, webp

6: Sticky video (optional)

  • Video ratio: 16:9 or 1:1
  • Max video length: 20-30 seconds recommended
  • File type: mp4
  • Video position options:
    • Top banner: left, centre or right
    • Skin panels: left or right side and positioned top, middle or bottom

Initial file load

  • 1mb (excluding video)

⚠️ Ensure all assets are compressed and optimised before delivery for the best performance – tinypng.com is your friend!

Please note: if you’re running this as part of a full takeover, speak to your sales planner for details on any additional formats required, and see Standard display for individual ad unit specifications.

All advertisements are subject to approval prior to the start of the campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specifications outlined in this document.