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A flat lay of smartphones and tablets on a blue surface displaying various colorful websites and apps, including food recipes, Radio Times, LEGO gaming, and a parenting site.

Infinity skin - core

Premium responsive format for a visually-immersive desktop experience

Overview

The infinity skin – core format delivers a highly engaging, visually striking experience on desktop through either flex image panels or a continuous image background. Both options support sticky videos and animations – ensuring your creative stays visible, even when the top banner scrolls out of view.

For detailed tips and guidance, check out our Infinity skin guide

Examples

Nacon

Beko

A computer screen displays an ad for Architect Life featuring a woman holding blueprints, a modern house in the background, and game boxes for Xbox, PlayStation, and Switch on a blue gradient background.

Deliverables

1: Background image

Please choose only one background option.

Option 1: Flex image panels (left and right)
Two individual left and right image panels — ideal for creatives that require greater control and flexibility.

  • Dimensions: 600 x 1440px
  • File type: jpg, png, webp

Option 2: Continuous image background
A single image that blends smoothly with a transparent top banner for an uninterrupted look.

  • Dimensions: 2580 x 1440px
  • File type: jpg, png, webp

2: Top/middle/bottom overlays

Additional elements that sit on top of the background image such as the logo, pack shot or button.

  • Number of overlays: 1-3 per side
  • Dimensions: 600 x 450px max*
  • File type: png, webp, svg (transparent background)

*To achieve correct alignment, be sure to export overlays without unused transparent areas. The scale and placement can be configured within the template settings.

3: Top banner

  • Dimensions: 980 x 270px
  • File type: jpg, png, webp

4: Sticky video (optional)

  • Video ratio: 16:9 or 1:1
  • Max video length: 20-30 seconds recommended
  • File type: mp4
  • Video position options:
    • Top banner: left, centre or right
    • Skin panels: left or right side and positioned top, middle or bottom

Initial file load

  • 1mb (excluding video)

⚠️ Ensure all assets are compressed and optimised before delivery for the best performance – tinypng.com is your friend!

Please note: if you’re running this as part of a full takeover, speak to your sales planner for details on any additional formats required, and see Standard display for individual ad unit specifications.

All advertisements are subject to approval prior to the start of the campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specifications outlined in this document.